Category: Content Strategy

• Content Strategy Social Media

  Adweek: Brand Publishers That Want to Own Their Data Are Ditching Facebook for Microsites

  The analogy I’ve used for years is: Don’t build houses on rented land. But this one is way better… “Brands will always have more control over owned spaces than rented ones,” Thomas said. “By and large, I view owned spaces as the farm and rented spaces as the market where…

  September 25, 2014
• Content Strategy

  FT: The invasion of corporate news – a must read

  So many good quotes about the current state of brand publishing, brand journalism, native advertising and content marketing here from FT. A must-read… The invasion of corporate news: The lines between journalism and PR are rapidly becoming blurred as business interests bypass traditional media to get their message across “People…

  September 20, 2014