Category: Content Strategy
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Weber Shandwick launches CMS for brand publishers
Excited to share our latest initiative to help brands tell their story and engage their audiences… Per Eric Helgesen: “It became clear there wasn’t a CMS leveraging best-in-class technology from the media world that was also tuned to the unique needs of brand-centric content operations, so we decided to address…
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Ad Age: What to Do With the Content You’ve Just Made
http://adage.com/article/news/content-made/295363/
GREG SWAN 