Category: Content Strategy
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Perspective on the short-sightedness of content marketing in digital
Provocative headline to drive clicks, but there is truth here that everyday advertising agencies just DO NOT UNDERSTAND. Simply put, content marketing doesn’t work because it needs two attributes to be successful, a long-term commitment and high-quality content. And both of these requirements have high demands in terms of time…
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All content needs to be made interesting
All content needs to be made interesting. What you’re doing as a writer is introducing variable rewards into your story. Everything that engages us, all pieces of content are engineered to be interesting,” he said. “Movies aren’t real life, books aren’t real life, your article isn’t real life. It’s manufactured…
GREG SWAN 