Category: Armchair Marketing

• Armchair Marketing Technology

  The 5th Family Member and “Alexa, How Can We Kill Brands?”

  If you haven’t bought an Echo or Google Home yet, I’m sorry but you’re an abject failure of a 2017 marketer. And I don’t mean “have you tried Alexa at the store or your friend’s house?” I mean, “have you bought an Echo, lived with Alexa listening to you, forgot…

  May 12, 2017
• Armchair Marketing Social Media

  Adweek: The New Ways Established Brands Do Battle With Startups

  Good reminder from Dave Knox… While the largest companies were trying to figure out how to use digital as a new advertising tool, a new generation of companies and brands was being started by entrepreneurs that viewed digital as a business model that would give them an advantage versus the…

  March 27, 2017