ADVISORY & CONSULTING

sometimes an outside perspective helps

I’ve spent my career helping leaders and organizations make sense of what’s changing across marketing, technology and culture, and figuring out what to do about it.

Today, I’m Senior Partner and Head of Futures & Client Transformation at FINN Partners. I also occasionally take on select advisory relationships, leadership coaching, workshops and interesting projects where my experience and perspective can be useful.

That might mean helping a leader think through a difficult decision, advising a startup, helping a team turn a big idea into a workable plan, or bringing an outside perspective to AI, emerging technology, social media, creators, digital culture and what’s coming next.

Get in touch.

AREAS OF EXPERTISE

AI & THE FUTURE OF MARKETING

What should we actually be doing with AI? Where is this headed? What deserves investment and what is mostly hype?

I help leaders make sense of how AI is changing marketing, communications, search, content, customer behavior and the way organizations work.

EMERGING TECHNOLOGY

I’ve spent much of my career experimenting with new technologies before we know exactly what they’re going to become.

I help organizations separate interesting technology from meaningful opportunity and think through what new behaviors and interfaces could mean for their business.

AI SEARCH & GEO

People are increasingly asking ChatGPT and other AI platforms questions they once typed into Google.

I work with teams to understand how brands show up in AI-generated answers, what influences those results and what the shift from traditional search to AI discovery means for marketing.

Social Media, Creators & Digital Culture

I’ve worked in social media since before brands had Facebook pages.

Today I spend a lot of time thinking about how algorithms, creators, communities, platforms and internet culture shape what people see, talk about and ultimately do.

GOVERNANCE & WORKFLOWS

Change gets harder when it moves from idea to implementation. I help organizations figure out how new technologies and strategies actually fit into the way people work, including governance, policies, processes, roles, workflows and experimentation.

The goal is to move from “we should be doing this” to a practical way to actually do it.

TRENDS & FUTURES

What’s changing? Why does it matter? What should we do about it?

I research signals across technology, marketing, media, culture and consumer behavior and translate them into practical implications for organizations and leadership teams.

ADVISORY EXPERIENCE

Advisory work has been part of my career for more than 15 years, spanning technology companies, startups, industry organizations, higher education and civic initiatives.

I currently serve on the SXSW Advisory Board and Programming Committee, a role I’ve held since 2015, and as a Shorty Awards judge and member of the Real Time Academy of Short Form Arts & Sciences.

I’ve also spent years evaluating new ideas, technologies and creative work through industry judging, mentoring, conference programming and other leadership roles.

My past and current advisory and industry leadership experience includes:

  • Strategic Advisor, Brainjolt Media, acquired by Centerfield in 2024

  • Strategic Advisor, Blue Kazoo Games

  • Agency Advisory Board, Spredfast, merged with Lithium Technologies in 2018

  • Agency Advisory Board, Radian6, acquired by Salesforce in 2011

  • Publicis Groupe Emerging Technology Advisory Committee

  • 4A’s Social Media Committee

  • 4A’s Creative Technologies Committee

  • Director of Programming, Board of Directors, Minnesota Interactive Marketing Association

  • Alumni Advisor, Minneapolis Regional Alumni Board, Drake University

  • Advisor, Downtown Master Plan Task Force, City of Chaska

  • Advisor, City Square West Task Force, City of Chaska

ways we might work together

  • A focused conversation around a question, opportunity or challenge where an experienced outside perspective would be useful.

  • One-on-one counsel for marketing, communications and creative leaders navigating new roles, bigger responsibilities, team challenges or periods of change. I bring the perspective of someone who has built and led teams across agencies, disciplines and stages of transformation.

  • Periodic counsel for executives, founders and organizations navigating technology, marketing, innovation or change.

  • Custom sessions built around the technologies, behaviors and cultural shifts most relevant to your organization.

  • Strategic perspective for founders and teams working on new products, technologies and ideas, particularly where technology intersects with marketing, consumers and culture.

  • I also speak at conferences, corporate events and leadership meetings about AI, emerging technology, digital culture and the future of marketing.

Get Started