Two men seated on stage during a panel discussion at a digital summit, with one man speaking and the other smiling, in front of a backdrop with purple and blue lighting.

If a brand does something and nobody shares it, did they do anything? (No.)

about greg swan ⚡️

Contagious Creativity ⚡️

Greg is a senior marketing leader who blends experience with creative, digital and social advertising, content strategy, PR, and emerging technology for startups, Fortune 500 companies, and all sizes in between.

His teams helped Arby’s trend on TikTok, built the social strategy for the U.S. Army, launched the first Snapchat from outer space, the first Facebook 360º Super Bowl spot, the first tweet from the International Space Station, and introduced Snapchat Spectacles to pro sports.

As Senior Partner at FINN Partners, Greg’s teams craft creative strategies for brands rooted in consumer insights, emerging technology, PR, social media engagement, platforms and content strategy, and the cultures that knit them together.

At previous roles with Fallon, The Social Lights, space150, McCann and Weber Shandwick, Greg led campaigns for brands like Nike, Verizon, State Farm, General Mills, The Coca-Cola Company, US Army, 3M, and Buffalo Wild Wings.

As a futurist, technologist, and national conference speaker, Greg is always looking for ways to take a more active role in defining and shaping the industry. This includes his role on the South by Southwest Advisory Board, The Shorty Awards jury, 4A’s Social Media Committee, and more.

Greg was named to PR Week’s 40 Under 40, Minneapolis-St. Paul’s Business Journal’s 40 Under 40, and Social Media Professional of the Year by PR News.

His teams’ work has received multiple accolades and industry awards, including Cannes Lions, The Effies, The ADDY Awards, The Webby Awards, The Shorty Awards, Clio Awards, D&AD Awards, IABC Quills, PR Week Awards, SABRE Awards, PRSA Anvils, PR News Platinum Awards, AICP, and more.

Greg is a frequent presenter at both large and small events, presenting real-life thought leadership, strategies, and applications of next-generation marketing, advertising, and public relations.

Gold-colored award trophy with the words 'effie awards' next to it in black and gold text.
Logo for Shorty Awards featuring a whale tail graphic above the words "Shorty Awards" in bold letters.
Logo for the Webby Awards with black and white design and stylized web icon.
Cannes Lions logo with a stylized lion's head in gray.
Black and white logo for "The ONE Show" featuring bold text and geometric shapes.