about greg swan ⚡️
Contagious Creativity ⚡️
Greg Swan is a Minneapolis-based marketing futurist, strategist, consultant, keynote speaker, writer and podcaster who spends a probably unreasonable amount of time thinking about what happens when technology, culture and marketing crash into each other.
His work spans AI, emerging technology, social media and influencers, digital culture, creative strategy, brand discovery and transformation. The common thread is figuring out what’s changing, why it matters, and what brands and leaders should actually DO about it.
And he’s been doing versions of this for a while. His teams helped Arby’s trend on TikTok, built the social strategy for the U.S. Army, launched the first Snapchat from outer space, the first Facebook 360º Super Bowl spot, the first tweet from the International Space Station, and introduced Snapchat Spectacles to professional sports.
Across roles with FINN Partners, Fallon, The Social Lights, space150, McCann and Weber Shandwick, Greg has worked with brands including Nike, Verizon, State Farm, General Mills, The Coca-Cola Company, the U.S. Army, 3M and Buffalo Wild Wings.
Today, Greg leads Futures & Client Transformation at FINN Partners, where he works across emerging technology, culture, communications, social, influencers, AI and the future of marketing. Outside of his agency work, he writes Social Signals, his weekly newsletter about technology, culture, creativity and the internet, and co-hosts The Cave Project, a podcast about technology, life, relationships, culture and all the weird places those things overlap.
As a futurist, technologist and national conference speaker, Greg has spent years trying to take an active role in where the industry goes next. That has included serving on the South by Southwest Advisory Board, the Shorty Awards jury, the 4A’s Social Media Committee, and more, plus speaking at conferences, corporate meetings, leadership off-sites, and workshops around the country.
Greg was named to PRWeek’s 40 Under 40, Minneapolis-St. Paul Business Journal’s 40 Under 40, and Social Media Professional of the Year by PR News. His teams’ work has received recognition from Cannes Lions, The Effies, The ADDY Awards, The Webby Awards, The Shorty Awards, Clio Awards, D&AD Awards, IABC Quills, PRWeek Awards, SABRE Awards, PRSA Anvils, PR News Platinum Awards, AICP and more.
Want to work with Greg?
Greg is available for keynotes, panels, workshops, corporate and leadership sessions, media interviews, advisory engagements, consulting and select interesting projects involving AI, emerging technology, marketing, social media and influencers, digital culture, transformation and what’s coming next. Based in Minnesota but available nationally, virtually, and via fax machine.
If you have something interesting in mind, get in touch.
