Weekly Social Pulse, Week of 1-21

Twitter released their 2019 Marketing Calendar, which identifies events they think will drive a lot of social conversation in the coming year.

Screensharing is coming to social media with the debut of the new Squad app, a screensharing social media app that allows you to hang out with your friends and watch the same things on your phone at the same time. Try it out with your friends (and look for Facebook and Snap to copy this technology soon)!

The latest update of the Netflix app for Apple iOS lets you share movies and series from your viewing list on your iPhone or iPad with friends via Instagram Stories – similar to Spotify.

Who was the Original Tweeter? Twitter is testing a new tool that labels which user started a thread, which can be helpful to debunk impersonation trolls when a conversation picks up speed.

Think you can’t be fooled by phishing? Google launched an infosec quiz that is a lot harder to beat than you would think. This should be taught in schools!

“I can’t believe that ‘please don’t grab the 18 foot long wild predator’ is something that needs to be explicitly said out loud, but here we are,” said a marine biologist about the video of a diver swimming with a giant great white shark went viral this week. Note to self: don’t do that.

Lastly, if you haven’t felt the FOMO enough already, we highly recommend you steal your friend’s passwords and binge watch the following three documentaries, in order, to have your finger on the pulse of what’s happening in influencer engagement and social media right now: The American Meme (Netflix), Fyre: The Greatest Party that Never Happened (Netflix) and Fyre Fraud (Hulu). It’s a 5-hour crash course on the state of the attention economy…. but fair warning, you may need a digital detox away from Instagram after watching.