So instead of just seeing your shares in buckets (100 Facebook, 50 Twitter, 30 LinkedIn, etc.) you see exactly how that content spread in a tangled web from it’s original sharer to other channels.
BuzzFeed Just Cracked the Code on How Social Content Spreads, and It’s a Big Deal.
See also:
Introducing Pound: Process for Optimizing and Understanding Network Diffusion
GREG SWAN 