Tag: linkedin

Social Pulse, Week of 9-7

Posted on by Perfectporridge in Social Media

Every week I keep tabs on what’s trending, new technology and consumer habits that impact the social web. These are summed up in a round-up called Social Pulse. Sign up to get this in your inbox every Friday here.

When Your Group Text Thread Becomes Your Primary Social Channel: This week Founders Fund VP Mike Solana tweeted, “the secret chat group culture that’s happening right now is absolutely next level,” pointing to the rise of ‘dark social’ (aka private sharing via text, chat, and microbrowsers) that is exploding in our current state of callout/cancel/accountability culture. I’ve seen this trend coming for some time, predicting back in 2016 that dark social would eclipse public social. A recent study showed 20% of respondents ONLY share via dark channels, and that behavior is only accelerating with the looming election. Brands will need to continue to consider shifts in social listening, targeting, tracking, and tactics like micro-video previews for URLS shared in chat.  

1st Sound Change in 7 Years in John Cage’s 639-Year-Long Song: The world’s slowest musical composition, “As Slow as Possible,” went through its first chord change in seven years this week in Germany. Key quote: “Nineteen years later, there have been 15 note changes, the last coming on October 5th, 2013. For the past 2,527 days, the St. Burchardi organ had resonated the same note, the piece’s longest-held note so far and longest until at least 2071.” You can watch the 4 hour live stream of the key change here.

China’s QVC-Style Social Shopping Goes Mainstream: Although U.S. live stream shopping tends to live in multilevel marketing circles, in China it’s a $66 billion industry on pace to DOUBLE thanks to COVID. Key quote: “Live-stream shopping is a blend of entertainment and e-commerce. Viewers buy goods online from people who show off their latest finds — from lipsticks to laundry detergent — in real-time videos… Hosts can give their fans discount coupons and flash deals in real time, while viewers can click to send their favorite stars virtual ‘gifts.’” It’s a whole different definition of influencer when they are literally selling all day long.

Google’s Personalized Algorithmic Radio Remix: Google Assistant now includes “Your News Update,” which gathers news clips from different outlets and plays them in one continuous audio feed. Key quote: “The goal is to create a seamless 90-minute broadcast—a mix of radio, podcast snippets, and text-to-speech article translations—tailored to an audience of one… Based on Google’s wealth of user data, your particular playlist might feature stories about sports teams you follow or… news from local outlets… Google’s algorithms then hunt for keywords and topics in stories that are most likely to be connected to your interests.” It’s Android-only, with iOS surely on the way.

Would You Quit Facebook for $10/Week? Facebook is commissioning research into how its apps influence “key political attitudes and behaviors during the US 2020 elections,” and will pay Facebook and Instagram users $10-20/week to stop using their apps. You can’t opt in, but you may be invited. More here.

Stop Snitch Tagging! You know when someone is being talked about online and then a commenter @-tags the person so they see it? That’s called snitch tagging, and it’s one of the social web’s biggest pet peeves. Read why here.

Insta of the Week: @tot_for_tot_remakes features a father and daughter remaking classic movie scenes.

Tweets of the Week: Civil War generals as Muppets a definitive thread. The @LooneyTunes intern is at it again. And @CrazyIIIusions asks Is This Drawing a Rabbit or a Duck?

Podcast of the Week: Dissect is back, and this season the focus is “Because the Internet” by Childish Gambino. Dissect’s approach analyzes one album per season, one song per episode. The first two episodes are live now!

SocNet Updates:

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Social Pulse, Week of 8-31

Posted on by Perfectporridge in Social Media

Every week I keep tabs on what’s trending, new technology and consumer habits that impact the social web. These are summed up in a round-up called Social Pulse. Sign up to get this in your inbox every Friday here.

SocNet Updates:

Google Assistant Helping with Virtual School: The folks at Google have added a number of features to help with school-at-home. With Family Bell, you can add bell reminders throughout the day that announce when it’s time to start an online class, take a break, settle in for reading time, have a snack, or even for bedtime. To get started, simply say “Hey Google, create a Family Bell.” Read about other new features here.

Alexa, Pay for Gas: Beginning this week, consumers with Alexa-enabled vehicles, devices like Echo Auto, or the Alexa app on smartphones can simply say “Alexa, Pay for Gas,” pay, and be on their way when they fuel up at more than 11,000 Exxon and Mobil stations.

Flying Car’s Successful Test: Remember last month when I shared that New Hampshire became the first state to allow flying cars on the road? Now a Japanese company has announced the successful test drive of a flying car. It takes up the space of about two parked cars and has eight motors to ensure “safety in emergency situations.” Goal is consumer launch by 2023, but we’ll see.

Patent Watch: Keeping a close eyes on patents helps us know where the trends are headed, even if they never come to fruition. This week Google has one for auto-generated meeting notes. Amazon for AR glasses body ads and home security drones. Apple for Siri access Offline. Facebook for headphones for their widely anticipated AR glasses. Microsoft for second screening VR with your phone as the controller. Read more at Protocol.

The First Pig Brain to Computer Interface: As expected, last week Elon Musk’s Neuralink showed its first demonstration of a brain-computer interface, implanted in pig’s head and showing rudimentary limb-tracking by monitoring activity in the brain. It’s a small step, but gives us an indication how this technology could work with humans. Key quote: “I think that a good benchmark of ‘does it work well on humans’ is ‘does it work well enough for a quadriplegic play Starcraft’…. That’s a good functional target.” So far, the answer is No. But if you’re interested in this topic, read the NYT’s: The Brain Implants That Could Change Humanity.

Deepfakes Hitting Mainstream Memers: In the last year, I’ve talked a lot about the rapid accessibility and irresponsibility of deepfake technology anticipated to hit around the 2020 U.S. election. It’s here! And in the last month we’re seeing it spreading to YouTubers, Twitter and Tiktok faster than ever before. The #deepfake hashtag on TikTok has nearly 150M views! Key quote from MIT Technology Review: “But at the rate that the technology is advancing, easy-to-make deepfakes that are nearly indistinguishable from reality are likely around the corner.”

Tweet of the Week: @OddlyPleasing is the eye candy meets oddly satisfying content your feeds need right now. Specifically, this LEGO brick creation.

https://twitter.com/oddlypieasing/status/1300295775172337665?s=12

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