Archives For instagram

Instagram Embracing the Time Well Spent Movement: Whether you want to know or not, Instagram will soon be launching a time spent feature that lets us know how much time we’re using the app. Instagram CEO Kevin Systrom tweeted, “Understanding how time online impacts people is important, and it’s the responsibility of all companies to be honest about this. We want to be part of the solution.” We can’t wait to see these numbers and what they indicate about consumer behavior. (LINK)

Google News (AI) Launches: The new AI-powered Google News app is now available on iOS and Android. Go get it! This version uses machine learning to train algorithms to comb through complex or breaking news stories, and then break them down for you in easy-to-understand formats like chronological timelines, local news aggregation, and stories. It will be personalized to you, learn from you, and get better over time. (LINK)

google news

YouTube Music Is Coming on Tuesday: YouTube is expanding its role as the largest online source for music by introducing a formal YouTube Music service next week. This is big news because YouTube has content that competitors (like Spotify, Amazon Music, Apple Music) lack — like music videos, remixes, and live performances. They’ve also promised thousands of playlists, a radio feature, recommendation engine, and a new mobile app. Although a lot of this will be free, the company will offer a Premium experience with downloads and ad-free features for $9.99 a month. More than a billion people come to YouTube specifically for music, and we believe these features will only increase that number. (LINK)

YouTube_music_android

Twitch Plays SNL: Amazon-owned streaming platform Twitch is streaming a 48-hour marathon of the very best bits of Saturday Night Live right this second – all leading up to SNL Season 43’s final episode (Tina Fey and Nicki Minaj) tomorrow night. Watch it live right now! As part of the deal with NBCUniversal, Twitch creators can co-stream the SNL marathon while adding their own commentary. This partnership comes as Twitch continues to look for ways to compete with Google’s YouTube (see above!) and as SNL continues to look for ways to diversify its audience mix. (LINK)

Screen Shot 2018-05-18 at 11.34.32 AM

Yanni or Laurel? Just like that dress that’s either gold and white or blue and black, the two unrelated words “Yanny” and “Laurel” broke the internet this week thanks to a sound file that sounds different to different people. The clip and original poll were posted by high school students who recorded the clip from the vocabulary.com page for “laurel” (the word for a wreath worn on the head “usually a symbol of victory”). Even The White House joined in as the meme spread. Luckily the New York Times built a tool so everyone can hear both. Also, it’s Laurel.

Advertisements

Brands had 6 years to understand how to tell chronological stories in social, thanks to Snapchat. “Stories” are now a mainstream social content vehicle, just like photos, videos and prose.

Facebook hasn’t yet said when this will launch for brands, but we should anticipate it will.

So ignore the Snapchat clone discussion. It’s time to apply that learning on Facebook!

The Instagram community has shown us that it can be fun to share things that disappear after a day, so in the main Facebook app we’re also introducing Facebook Stories, which lets you share multiple photos and videos as part of a visual collection atop News Feed. Your friends can view photos or videos your story for 24 hours, and stories won’t appear on your Timeline or in News Feed unless you post them there, too.

To add to your story, tap on the “Your Story” icon in the Stories bar at the top of News Feed.

 

Source: More Ways to Share with the Facebook Camera | Facebook Newsroom

“It’s not an effort to drive traffic to the site. That’s very hard to do on Instagram,” said Alexandra MacCallum, assistant managing editor for audience development at the Times. “It’s much more about building awareness and, hopefully, loyalty for The New York Times broadly, but particularly for the Times’ incredible visual storytelling.”

via Inside The New York Times Instagram strategy – Digiday.

More and more people are moving from lurkers and curators to creators, and those creators are sharing more and more, according to new research from Pew.

It’s likely the saturation of smart phones and improved access to data networks is equipping this trend from a tech perspective. But I’m more interested in the user behavior of sharing content with networks.

According to the study:

Apps like Snapchat and Instagram have capitalized on the ubiquity of cell phones and smartphones that make it simple to upload and share images. Some 9% of cell phone owners use Snapchat and 18% use Instagram. This is the first time the Pew Internet Project has asked cell owners about Snapchat and Instagram.

Instagram, like Facebook, has “Like” functionality that gives us that little ping of serotonin in our brains whenever anyone comments positively or gives us positive feedback on our shared content via a like — which then encourages us to share more and more content.

The more likes, comments and shares you get on your content, the bigger your network grows, the more you share and so on.

Do you share photos online? I’m not sure I can not share photos online.

The TSA Is Instragramming Items They Confiscate