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Brands had 6 years to understand how to tell chronological stories in social, thanks to Snapchat. “Stories” are now a mainstream social content vehicle, just like photos, videos and prose.

Facebook hasn’t yet said when this will launch for brands, but we should anticipate it will.

So ignore the Snapchat clone discussion. It’s time to apply that learning on Facebook!

The Instagram community has shown us that it can be fun to share things that disappear after a day, so in the main Facebook app we’re also introducing Facebook Stories, which lets you share multiple photos and videos as part of a visual collection atop News Feed. Your friends can view photos or videos your story for 24 hours, and stories won’t appear on your Timeline or in News Feed unless you post them there, too.

To add to your story, tap on the “Your Story” icon in the Stories bar at the top of News Feed.

 

Source: More Ways to Share with the Facebook Camera | Facebook Newsroom

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“It’s not an effort to drive traffic to the site. That’s very hard to do on Instagram,” said Alexandra MacCallum, assistant managing editor for audience development at the Times. “It’s much more about building awareness and, hopefully, loyalty for The New York Times broadly, but particularly for the Times’ incredible visual storytelling.”

via Inside The New York Times Instagram strategy – Digiday.

More and more people are moving from lurkers and curators to creators, and those creators are sharing more and more, according to new research from Pew.

It’s likely the saturation of smart phones and improved access to data networks is equipping this trend from a tech perspective. But I’m more interested in the user behavior of sharing content with networks.

According to the study:

Apps like Snapchat and Instagram have capitalized on the ubiquity of cell phones and smartphones that make it simple to upload and share images. Some 9% of cell phone owners use Snapchat and 18% use Instagram. This is the first time the Pew Internet Project has asked cell owners about Snapchat and Instagram.

Instagram, like Facebook, has “Like” functionality that gives us that little ping of serotonin in our brains whenever anyone comments positively or gives us positive feedback on our shared content via a like — which then encourages us to share more and more content.

The more likes, comments and shares you get on your content, the bigger your network grows, the more you share and so on.

Do you share photos online? I’m not sure I can not share photos online.

The TSA Is Instragramming Items They Confiscate