We don’t need television to show us how to share the yada, yada, yada; we already know how to communicate with each other. When a new social tool comes along we tend to figure out how to use it pretty quickly, much to the chagrin of the previous generation. Our need to share life with other people hasn’t changed in the digital age. It didn’t go away with the invention of the cell phone, just as it didn’t go away when the land-line telephone was created. The technology changes but the communication stays the same.
It’s seriously the coolest thing happening in music today.
Listen to the segment here:
Art Hounds: Whale, Italian Style and Live Coding Music
Read my interview with Mike Hodnick here:
Decoding Algoraves: Live Coded Audio coming to Minneapolis
This morning I caught a tweet from Steve Neuman asking news anchor Jason DeRusha about customizing WCCO’s popular “4 Things to Know” segment specifically for his life. The 4 Things segment has run for years and is a quick-hits snapshot of the news of the day.
I jumped into the fray listing my errands for the day: post office, city hall, bank and parent teacher conferences.
How would you feel to see your daily list of errands queued up with a professional broadcast news approach? Here’s the result:
Bob Collins at MPR almost immediately picked this up, citing Jason’s adorableness in turning around such witty and custom content so quickly.
What I think is most impressive is the fact these are posted on WCCO.com itself, with videos hosted on their video server, and all the standard advertising surround you would get with a “normal” story. These weren’t filmed with an iPhone or posted surreptitiously on YouTube. They were professional produced, titled and shared. This wasn’t an influencer campaign designed to draw clicks. But I’m driving clicks to it for the pure fact it’s so well done. Serendipity + quality content = attention.
This is just Jason doing what he does best: 1) Understand consumer culture and how social media works; 2) Understand how TV works; 3) Be clever; and 4) Knit those three together.
PS: I already hit the post office, bank and city hall. Parent teacher conferences aren’t until later tonight. I’ll let you know how that goes on the News at 10.
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“Not one artist’s album has gone platinum in 2014. Is it streaming, albums, the music or all three?
If you’re looking for evidence that the sales model is dead, here it is. If you’re a marginal band on the road surviving on $20 signed CDs, if you’re employing sales shenanigans as publicity to drive concert attendance, I’ve got no problem with that.
But if you’re decrying the death of sales as a vast conspiracy of the military industrial complex, I feel sorry for you. Things change.
Agitating for a return to the past based on the loss of some beneficial features in the future is futile in a world where we sacrifice the keyboards of our BlackBerries for apps on our Androids and iPhones.
Something is always lost in the march of progress.
You could lament the disappearance of vent windows in automobiles with the advent of air conditioning but you’d be fighting a losing battle because the exclusion of these small windows saved the manufacturers money and most people didn’t miss them, when was the last time you even thought of them?
So, so long platinum records. You were a construct of the classic rock era, when the music was so good everybody clamored to own it. Music was the iPhone of its day.
But this really isn’t news. Everything I’ve said above has been in plain sight for nearly half a decade. So if you’re complaining, if you’ve been caught flat-footed, I feel sorry for you. You’re behind the times. In the information age you know nothing. You run your operation on your heart instead of your head.
Then again, if you put your heart in your music we might want to listen to it.
All we want is some truth. From someone who can write, sing and play.
Sounds simple, it’s not”. — Bob Lefsetz
“I love advertising because I love lying…
I just want to enjoy the commercial….
We know the product is going to stink. We know that because we live in the world, and we know that everything stinks. We all believe, ‘Hey, maybe this one won’t stink.’
We are a hopeful species. Stupid but hopeful.
But we’re happy in that moment between the commercial and the purchase.
And I think spending your life trying to dupe innocent people out of hard-won earnings to buy useless, low-quality, misrepresented items and services is an excellent use of your energy.”
–Jerry Seinfeld, 55th Clio Awards