patterson with glass

My latest piece is live at Glass Almanac.

Key quote…

We don’t know whose idea it was to wire Patterson up for this press event his agent, the Vikings, Google?, but Glass isn’t like a designer watch or gold chain bling you simply wear in front of the cameras for an hour to increase your notoriety. It’s an interactive piece of hardware meant to help us understand how wearable tech could impact society.

via Minnesota Vikings’ Cordarrelle Patterson becomes NFL’s latest Glass Explorer | Glass Almanac.

“Life is tricky because it happens once and there’s no opportunity for A/B testing.”

– Jonah Peretti, Buzzfeed

via BuzzFeed’s Jonah Peretti Goes Long — Medium.

No focus groups either (well, usually)

Screaming Goat Piano

Web videos of Peruvian goats yelling like humans have fascinated us going back almost seven years (the equivalent of a century in Internet meme timelines). But it wasn’t until this week that the debut of the Screaming Goat Piano allowed even the most inexperienced musician + yelling goat aficionado to perform “Mary Had a Little Lamb” in perfect pitch.

Bonus: Why Do Goats Yell Like That? Experts Weigh In

12 Predictions Isaac Asimov Made About 2014 in 1964

It’s 2014 and according to Gallup’s long-running “confidence in news media” survey, Americans finally trust “news on the internet” more than they trust “television news.”

Gallup released the new results on Thursday, which also show that Americans’ faith in all three major sources — internet, TV and newspapers — is at or tied with all-time lows.

via Americans Now Trust Online News More Than TV | Mediaite.

Yo app screenshotI joined Yo a month ago today, and I seriously love it.

The premise: You send your friends a push notification that reads “Yo” (notice there is no exclamation point). In reply, they can send you back a “Yo,” but that’s it.

It’s a zero-character social network, where we don’t have to worry about what to post, what to reply, what to like, or if sharing geolocation will kill your battery.

Its simplicity is refreshing in a mobile app world cluttered with so much complexity. And I think that’s why internal teams at Foursquare and Kickstarter have embraced it. And my group of close friends, too.

If you think sharing silly Yo’s seems too minimal to have an impact, do you remember when 140 characters seemed constrictive? Soon after, users starting abandoning 800 word blogs posts for tweets due to ease of publishing.

Will that happen with Yo? Probably not, but there’s a lesson here about simplicity we can all learn from.

Sometimes simply and silly is more impactful than complex utility. Yo.

(Send me a Yo. I’m +gregswan)

Great quote here in a story about NPR and the world of radio in a digital age…

Consumers don’t fall in love with a distribution channel.They fall in love with content.

via How to Measure NPR’s Success in a Digital Age | Mark Ramsey Media LLC.

Microsoft smart home 1999For decades, humans have been obsessed with smart home technology that: opens automated window blinds when we wake up, orders pizza with the push of a button, creates custom entertainment and lightning experiences based on the user, and orders food automatically when our refrigerators are depleted.

These are the tenets of the smart home past, present and future.

In 1999, Microsoft produced this video on the home of the future, and you know what?

Just about everything that futurists at MSFT predicted is coming to fruition. Although, ironically, it’s Apple who is developing the operating system that will knit it all together.

[via Quartz]

If you dig this, be sure to check out how Looney Tunes imagined the automated home of the future 60 years ago.

Given social’s media’s ascension into industry and and culture, the idea of “joining the conversation” through an exclusively tactical, hosted here mindset will seem as antiquated as solely placing advertisements into a finite world of broadcast, print and radio.

Our media world is no longer boxed in.

We have social media to thank for it.

via Chris Perry, Weber Shandwick, on Social Media’s Control-Alt-Delete Moment – Forbes.

Technology!?! For communication? Bah.

In the early years of Mad Men, the new technology was television, which was quickly becoming the most effective medium of its time to communicate marketing messages. Part of the protagonists’ success involved their ability to pivot and take advantage of it. The technology has changed–boy, has it ever–but the lesson is the same. You can either be an early adapter or an also-ran.

via 12 Habits of Really Successful People Mad Men Edition | Inc.com.