So instead of just seeing your shares in buckets (100 Facebook, 50 Twitter, 30 LinkedIn, etc.) you see exactly how that content spread in a tangled web from it’s original sharer to other channels.

BuzzFeed Just Cracked the Code on How Social Content Spreads, and It’s a Big Deal.

See also:
Introducing Pound: Process for Optimizing and Understanding Network Diffusion

The Sound of Wikipedia Being Edited

They livin’ it up at the Hotel California
What a nice surprise
Bring your alibis

Social platforms have become a digital “Hotel California,” argues Victor Pineiro, vp of social media at Big Spaceship: You can check out any time you want, but you can never leave. From Facebook to Instagram to Snapchat, it seems every new feature is designed to keep you inside the platform’s walled garden, taking in its content (and its ads).

What’s a marketer to do? Pineiro suggests brands and agencies use social networks first and foremost for relationship-building, branding and awareness – rather than as a tool driving to purchase.

Navigating the 'Hotel California' effect of social platforms.

Lifecasting isn’t new, but today’s tools enable citizen-broadcasting + voyeurism on an unprecedented scale.

It’s important to understand the lessons and pitfalls of our recent history in this era. And of course, Jennicam is the Godmother of this…

We’re Tweeting and Facebooking and Periscoping more of our lives than ever before. But all of these media give us the opportunity to tailor our online presence. To only portray the best, sexiest, smartest moments. Jenni showed us everything. The good, the bad, the exciting, the mundane. She gave control of her online life over to the public and the technology that broadcast it. It was adventurous in a way that even the most public facing lifecaster these days would not dare to be.

via Jennicam And The Birth Of ‘Lifecasting’.

All the more reason for brands to retain focus on the conversation part of social media as a complement to content strategy…

Curator is more about helping impact Twitter’s bottom line by helping the company’s tweets be shown to a larger, if not “logged-in,” audience.

This metric is something Twitter has been trying to push in recent months, estimating that there are some 600 million people who land on Twitter pages while logged-out, while the network itself claims just 288 million registered users. The company’s recent search deal with Google should impact those numbers significantly, too. And by getting more tweets seen on news sites and TV programs, the company can again tout – and now, by way of Curator, track – the visibility and spread of its tweets to this wider audience.

via Twitter Publicly Launches Curator, Its Real-Time Search And Filtering Tool For Media Outlets | TechCrunch.

WAM

“Vision without execution is hallucination.” -Walter Isaacson

“The problems about making predictions about the future is that you have to be so bold and so outrageous that people would fail by completely underestimating the world of the future.” – Arthur C. Clarke

“You can trick to click but you can’t trick to share.” -Mikala Bierma, Buzzfeed on writing headlines

“You’ve already ridden in a driverless car. Uber’s prototype uses humans for now.” -Nick Parris, Contagious Magazine

“I have no fear about future humans with augmented brains being able to sort through massive amounts of data.” – Jason Scott, Internet Archive

“The future always arrives too fast — and in the wrong order.” -Alvin Toffler

Key stat from the piece…

Cisco projects video to represent 71% of all mobile data traffic by 2019…

via Quartz: It took a decade, but mobile video is finally exploding.

“All Teslas will get an over-the-air update this summer, probably around June, allowing them to drive in “Autopilot” mode… it seems Autopilot will be disabled when you’re not doing freeway driving, which is by far the easiest aspect of autonomous vehicle activity. Musk did confirm that the Autopilot mode would be “technically capable of driving from parking lot to parking lot.” The car will also be allowed to drive itself when you summon it, and when you’re parking it in your garage.

Just to be clear, we’re not talking about some far-off future Tesla. We’re not talking about Google driverless car prototypes or government road tests. This is a car you can buy today, which will be given the ability to drive itself in a few months via the same setup that updates your iPhone.

Automated automobiles, automatically activated.”

Mashable: Tesla basically just ignited the driverless car era.

A good plan violently executed now is better than a perfect plan executed next week.

-George S. Patton

Patton’s wisdom on the beauty of execution

Virtual reality is just getting started. A bunch of companies, including HTC, Samsung, and Sony have shown off headsets that immerse you in a virtual world, and Facebook’s Oculus — credited with kickstarting the latest craze — has been selling a version to developers for some time now.

But most people have never tried or even seen a VR headset, much less been able to buy one.

That’s going to change, fast. Business Insider Intelligence expects VR to be the next big thing in gaming, with 26.5 million units sold in 2020. That would give it a compound annual growth rate of nearly 100% — in other words, sales, on average, will double every year for the next five. So get ready to be immersed.

CHART OF THE DAY: Virtual reality headset sales projections – Business Insider.