From Seinfeld to Snapchat — Backchannel — Medium

We don’t need television to show us how to share the yada, yada, yada; we already know how to communicate with each other. When a new social tool comes along we tend to figure out how to use it pretty quickly, much to the chagrin of the previous generation. Our need to share life with other people hasn’t changed in the digital age. It didn’t go away with the invention of the cell phone, just as it didn’t go away when the land-line telephone was created. The technology changes but the communication stays the same.

via From Seinfeld to Snapchat — Backchannel — Medium.

kindohmI was interviewed for Minnesota Public Radio’s Art Hounds this week, talking about Mike Hodnick’s Kindohm live-coded audio project.

It’s seriously the coolest thing happening in music today.

Mike just dropped his debut album, and you can hear him play Live-coded music @ Bedlam Lowertown on 12/10.

Listen to the segment here:
Art Hounds: Whale, Italian Style and Live Coding Music

Read my interview with Mike Hodnick here:
Decoding Algoraves: Live Coded Audio coming to Minneapolis

With the increased focus — and adoption! — of social listening and social media engagement campaigns, it’s critical brands continue to consider dark social sharing behaviors that cannot be accurately tracked or quantified.

Seems simple-stupid, but the knee jerk reaction to dismiss email, IM and message boards as old-school communication mediums is more prevalent than you may think…

“Sharing activity through email, instant messaging and forum posts, aka dark social, is three times larger than the sharing activity on Facebook, globally,” the RadiumOne report finds, adding that “69% of all sharing activity takes place via dark social globally versus 23% via Facebook.”

RadiumOne also found that dark social represents the “majority” of sharing in 19 content categories, including “many that are important to advertisers such as travel, personal finance, technology and automotive.”

The report also found that more than a third of all social-sharing is now done via mobile device.

The report sheds another important ray of light on dark social sharing, finding that a third of consumers surveyed believe they only share via dark social. That percentage skews higher among older respondents.

via Study Sheds New Light On 'Dark' Social, Finds Consumers Underestimate Their Own Behavior 2-to-1.

The Alex from Target marketing hoax was itself a marketing hoax, because everything on the Internet is a lie

Slate: What using a flip phone for a week says about technology and “coolness”

This morning I caught a tweet from Steve Neuman asking news anchor Jason DeRusha about customizing WCCO’s popular “4 Things to Know” segment specifically for his life. The 4 Things segment has run for years and is a quick-hits snapshot of the news of the day.

I jumped into the fray listing my errands for the day: post office, city hall, bank and parent teacher conferences.

An hour later, Jason posted personalized videos shot from the actual anchor desk at WCCO, with customized content and title cards for both Steve and me.

How would you feel to see your daily list of errands queued up with a professional broadcast news approach? Here’s the result:

WCCO 4 Things to Know Greg Swan

Greg Swan on WCCO 4 Things You Need to Know

Bob Collins at MPR almost immediately picked this up, citing Jason’s adorableness in turning around such witty and custom content so quickly.

What I think is most impressive is the fact these are posted on WCCO.com itself, with videos hosted on their video server, and all the standard advertising surround you would get with a “normal” story. These weren’t filmed with an iPhone or posted surreptitiously on YouTube. They were professional produced, titled and shared. This wasn’t an influencer campaign designed to draw clicks. But I’m driving clicks to it for the pure fact it’s so well done. Serendipity + quality content = attention.

This is just Jason doing what he does best: 1) Understand consumer culture and how social media works; 2) Understand how TV works; 3) Be clever; and 4) Knit those three together.

PS: I already hit the post office, bank and city hall. Parent teacher conferences aren’t until later tonight. I’ll let you know how that goes on the News at 10.

Excited to share our latest initiative to help brands tell their story and engage their audiences…

Per Eric Helgesen:

“It became clear there wasn’t a CMS leveraging best-in-class technology from the media world that was also tuned to the unique needs of brand-centric content operations, so we decided to address the gap ourselves by building Mediaco Publish.”

Weber Shandwick releases its own content management and publishing platform for clients.

Proud to work with such a smart team.

More here and here.

Not one artist’s album has gone platinum in 2014. Is it streaming, albums, the music or all three?

If you’re looking for evidence that the sales model is dead, here it is. If you’re a marginal band on the road surviving on $20 signed CDs, if you’re employing sales shenanigans as publicity to drive concert attendance, I’ve got no problem with that.

But if you’re decrying the death of sales as a vast conspiracy of the military industrial complex, I feel sorry for you. Things change.

Agitating for a return to the past based on the loss of some beneficial features in the future is futile in a world where we sacrifice the keyboards of our BlackBerries for apps on our Androids and iPhones.

Something is always lost in the march of progress.

You could lament the disappearance of vent windows in automobiles with the advent of air conditioning but you’d be fighting a losing battle because the exclusion of these small windows saved the manufacturers money and most people didn’t miss them, when was the last time you even thought of them?

So, so long platinum records. You were a construct of the classic rock era, when the music was so good everybody clamored to own it. Music was the iPhone of its day.

But this really isn’t news. Everything I’ve said above has been in plain sight for nearly half a decade. So if you’re complaining, if you’ve been caught flat-footed, I feel sorry for you. You’re behind the times. In the information age you know nothing. You run your operation on your heart instead of your head.

Then again, if you put your heart in your music we might want to listen to it.

All we want is some truth. From someone who can write, sing and play.

Sounds simple, it’s not”. — Bob Lefsetz

Ad Age: What to Do With the Content You’ve Just Made

“I love advertising because I love lying…

I just want to enjoy the commercial….

We know the product is going to stink. We know that because we live in the world, and we know that everything stinks. We all believe, ‘Hey, maybe this one won’t stink.’

We are a hopeful species. Stupid but hopeful.

But we’re happy in that moment between the commercial and the purchase.

And I think spending your life trying to dupe innocent people out of hard-won earnings to buy useless, low-quality, misrepresented items and services is an excellent use of your energy.”

–Jerry Seinfeld, 55th Clio Awards

Watch it here.

via Jerry Seinfeld Gets Brutally Honest About Advertising in This Hilarious Speech at the Clios | Adweek.