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Excited to share our latest initiative to help brands tell their story and engage their audiences…

Per Eric Helgesen:

“It became clear there wasn’t a CMS leveraging best-in-class technology from the media world that was also tuned to the unique needs of brand-centric content operations, so we decided to address the gap ourselves by building Mediaco Publish.”

Weber Shandwick releases its own content management and publishing platform for clients.

Proud to work with such a smart team.

More here and here.


Given social’s media’s ascension into industry and and culture, the idea of “joining the conversation” through an exclusively tactical, hosted here mindset will seem as antiquated as solely placing advertisements into a finite world of broadcast, print and radio.

Our media world is no longer boxed in.

We have social media to thank for it.

via Chris Perry, Weber Shandwick, on Social Media’s Control-Alt-Delete Moment – Forbes.

Weber Shandwick’s Ozzy Farman demos wpForGlass, a new plugin developed by the team at Weber Shandwick

The innovation team I co-lead at Weber Shandwick has been leaning forward into advancements in wearable technology, building sandbox experiences, and helping put these emerging trends into context for our clients and colleagues.

Today marked the public debut of one of those sandbox projects, with the launch of wpForGlass, a WordPress plugin that allows Google Glass Explorers to publish to WordPress-powered content portals (20% of the web runs on WordPress).

Here’s some of the coverage this news earned today:

You can find out more about this project on our Labs site:

We’ve got more projects in the works, too! An exciting time for technology + communications + content.

Also, it’s an exciting time to work at Weber Shandwick, and we try to have fun experiment, too. And take selfies. Lots of selfies.

Ozzy Farman and Greg Swan wearing Google Glass

Weber Shandwick’s Digital Chief On Emerging Content Opportunities [VIDEO] | The Content Strategist.

Weber Shandwick named a Star Tribune Top Workplace

Earlier this week my company, Weber Shandwick, put out a fantastic white paper on the Fortune 100’s use of Twitter.

The findings are quite compelling:

  • 73 percent of Fortune 100 companies registered a total of 540 Twitter accounts.
  • 76 percent of those accounts did not post tweets very often
  • 53 percent of the accounts did not display personality, or a consistent tone/voice
  • 52 percent were not actively engaged
  • 50 percent of the Fortune 100 accounts had fewer than 500 followers
  • 15 percent were inactive; of those, 11 percent were merely placeholder accounts
  • 4 percent were abandoned after being used for a specific event.

Weber Shandwick prescribes five basic, but essential steps for Fortune 100 companies to start to create true engagement and market interaction on Twitter:

  1. Listen to conversations.
  2. Participate in conversations.
  3. Update frequently with valuable information.
  4. Reply to people who talk about issues that are important to your company.
  5. Retweet relevant conversations.

Full paper here:

Download  it here.