The Amazon Halo is not a must-buy, particularly if you are already an Apple Watch or Fitbit user. However, it is a look into how Amazon views the fitness tracker as a larger play into their healthcare, marketing ecosystem, subscription offerings, and personal data aspirations.Read More Hacking Personal Health: Amazon Halo isn’t the Apple Watch killer, but…
What were the biggest trends at CES 2020? Why should you go to CES? Does any of this really matter?Read More CES 2020: Trends, Brands and Waving at Robots
This was my eighth year attending South by Southwest Interactive (SXSW) in Austin, TX, and the expectations were high. The key theme I took away from SXSW 2013 was “Exponential Thinking, Exponential Opportunities,” and capitalizing on that thinking and opportunity, the main theme I took from SXSW this year was “Quit looking to others for […]Read More SXSW 2014: Quit looking to others for the next big thing. Go make it yourself!
It’s all about context for your content. PR Week: Content has a new voice : As well as enabling content to be consumed in new ways, screenless tech also allows it to be created differently. Weber Shandwick recently created a WordPress plug-in for Google Glass that enables users to create visual content using voice commands, […]Read More Quoted in PR Week about content strategy for screenless tech
Despite the buzz at CES about smart contacts that work in concert with glasses to project images, Google now announces that it is expanding from Glass into a broader approach to smart lens capabilities — with contacts. Except this isn’t for taking pictures and accessing the anytime web like Glass. It’s more of a wearable […]Read More Google goes public on smart contact lens project