Dan Hon says we’re about 12 months out from seeing if VR is going to explode and go mainstream

Per my ongoing fascination and excitement for Virtual Reality: Science Fiction Realized, Facebook’s acquisition of the Oculus Rift, Google Cardboard, and the new Photo Sphere 360 photo app (that looks poised to help consumers create VR content), this quote from Dan Hon’s eNewsletter was worth sharing today. Hon has been going back through Neal Stephenson’s […]

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Virtual Reality: Science Fiction Realized

Yesterday’s virtual word experiments, like The Sims and Second Life, taught us that consumers will interact with brands in simulated environments if the value proposition or unique experience is compelling enough. The Google Glass Explorer program launch taught us that consumers are attracted to the proposition of augmented reality, but only if privacy and fashion […]

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