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Last Week in Pictures

December 21, 2013 — Leave a comment

For the second time this year, I put my phone in a locked safe for an #unplugged week to reset, relax and reconnect with my fellow humans.

My wife and I celebrated our 10 year wedding anniversary with a kid-free cruise, and the sun was WARM.

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Part of my PR News Next presentation last month has been highlighted in this piece on PR News.

1. Possess a comprehensive knowledge of content strategy. According to Swan, more than 90% of marketers believe that content marketing will become more important during the next 12 months. Media operations are should be a management priority, while content will be a sustained part of PR and marketing communications.

2. Be a master of the most important communications tool conceivable to modern man: PowerPoint. Did you know that PowerPoint is used at an estimated frequency of 350 times per second? If you’re still struggling with putting together slides to showcase your latest campaigns success, you’re already behind the curve. Set aside some time to really learn your way around PowerPoint. For beginners, Swan outlined three must-haves for every PowerPoint presentation: Story arc, big visuals and context not content.

3. Unplug. Really. Fifty-six percent of your PR peers experience anxiety as a result of missing an important event or status update if they don’t monitor their social networks, Swan said. Employees who detach themselves from the office not only report higher levels of psychological well being than those who don’t, but also experience higher job performance at all levels. Do yourself—and your boss—a favor: Put down the iPhone.

via Back to School: 3 Crucial Skills to Master Today – PR News.

“Idleness is not just a vacation, an indulgence or a vice; it is as indispensable to the brain as vitamin D is to the body, and deprived of it we suffer a mental affliction as disfiguring as rickets. The space and quiet that idleness provides is a necessary condition for standing back from life and seeing it whole, for making unexpected connections and waiting for the wild summer lightning strikes of inspiration — it is, paradoxically, necessary to getting any work done.”

The Busy Trap – NYTimes.com

Also:
Six months later I’m still referring to this NYT op-ed about the self-importance of busyness

Happy 1 year anniversary to my favorite NYT Op-Ed ever