Contagious Creativity
a darkened auditorium with 264 silent people in the seats. on the stage, me, sitting on a stool, lit by a spotlight, the only light in the theatre. i hold up a photo of my cat, 10 people applaud, two or three hold up photocopies of the same photo, the rest do nothing, watching, waiting.
One trend we’ve been sharing with clients as we look to 2016 has been the rise of chat, instant messaging and dark social conversations as a check/balance from public social (over-)sharing that’s dominated social trends in recent years.
Messaging is the new-old social media and will grow by 1.8 billion new users by 2018. Some messaging apps already surpass Twitter and Instagram for time spent.
This latest news from Tumblr only reinforces the importance of watching this user-behavior shift closely.
GREG SWAN 