Trends emerge when basic human needs bump up against external change to create (or unlock) new needs, wants & desires. Consumer trends are, at their heart, an essential part of uncovering innovation opportunities. Otherwise they’re just intellectual masturbation: diverting, pleasant and entertaining, but with little real purpose. Source: trendwatching.com’s October 2013 Trend Briefing “CONSUMER TREND […]Read More What is a trend, anyway?
It seems like many want Vine and Instagram to fail, but despite the reticence to be excited about new social engagement opportunities, these networks are growing faster than ever. And with new research that shows branded Vines are four times more likely to be shared than video ads, marketers may just be learning that there […]Read More Branded Vines 5x more likely to be shared than video ads
My friend and UK colleague James Warren has been evangelizing his concept of Faxbook: The Fax-Based Social Network for about a month now. So if this social network is going to get get going, I decided to make us a cover page to get things started. Get the Faxbook Cover Page Here (pdf) — http://bit.ly/FAXBOOK […]Read More Faxbook: The Fax-Based Social Network