Brands had 6 years to understand how to tell chronological stories in social, thanks to Snapchat. “Stories” are now a mainstream social content vehicle, just like photos, videos and prose.
Facebook hasn’t yet said when this will launch for brands, but we should anticipate it will.
So ignore the Snapchat clone discussion. It’s time to apply that learning on Facebook!
The Instagram community has shown us that it can be fun to share things that disappear after a day, so in the main Facebook app we’re also introducing Facebook Stories, which lets you share multiple photos and videos as part of a visual collection atop News Feed. Your friends can view photos or videos your story for 24 hours, and stories won’t appear on your Timeline or in News Feed unless you post them there, too.
To add to your story, tap on the “Your Story” icon in the Stories bar at the top of News Feed.