Spectacles take SXSW 2017

For more than 20 years the South by Southwest (SXSW) Interactive Festival has catalyzed creativity, technology and innovation for thousands of global attendees each March in Austin, Texas. SXSW was the birthplace of emerging user behaviors like the digital backchannel (Twitter), geolocation wayfinding (Foursquare, now Swarm), group chat (Beluga, now Messenger) and social streaming (Meerkat, […]

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How we brought Snapchat Spectacles to pro sports, starting with the MN Wild

(cross-posted from the space150 blog) Snap, Inc. debuted their new Spectacles in November 2016 and space150, a full-service digital agency with offices across the country, was one of the first agencies to snag a pair. While we shared our thoughts with the industry (Adweek, Digiday, Adweek), we saw an opportunity to bring their unique perspective to […]

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