Lots of buzz in the hallways today about Google+ beating Twitter in popularity right now. Seriously, two people mentioned it, and then someone emailed it around. Google+ Trumps Twitter, Earning Second Place for Total US Social Networkers at eMarketer: Google+, a social network which had been somewhat marginalized after a lackluster start, is proving itself […]Read More Google+ Trumps Twitter as #2 social network?
You would think the track record of social network migration (i.e. users emigrating from Compuserve to AOL, AOL to Friendster, Friendster to MySpace, more recently MySpace to Facebook) would have established a trend of cyclical change which we marketers would anticipate and embrace. But for some reason it seems like our clients and peers are […]Read More The latest in “teens ditching Facebook” research
Have you Googled yourself lately? I mean, really gave yourself a deep Googling? What are people saying about you? What kinds of pictures will your boss, employees or (gasp!) kids discover with a few short clicks? What does any of this mean to your personal brand? This Thursday I’m co-presenting “The Brand of You in […]Read More I’m speaking…
My friend and UK colleague James Warren has been evangelizing his concept of Faxbook: The Fax-Based Social Network for about a month now. So if this social network is going to get get going, I decided to make us a cover page to get things started. Get the Faxbook Cover Page Here (pdf) — http://bit.ly/FAXBOOK […]Read More Faxbook: The Fax-Based Social Network
Sites: not just for personal connections anymore Minneapolis / St. Paul Business Journal, September 26, 2008 While many firms historically have blocked employees from signing onto sites such as Facebook at work, that’s now something some companies are beginning to rethink, said Greg Swan, digital strategist for Weber Shandwick’s interactive, social and emerging media practice […]Read More I’m quoted in the MSP Business Journal today