Weekly Social Pulse, Week of 7/3

New Instagram Stories Feature This week, Instagram announced that users can now reply to stories with a photo or video. By tapping the camera button while viewing a story, a photo or video response can be created. Replies to stories will show up in user’s inboxes, and can include filters and stickers. Before this feature […]

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CES: the buzz is going to be Internet of Things, enchanted objects and looking beyond social media

Geoff Livingston says the marketing industry is pivoting from social media to the Internet of Things, and he’s completely correct. My colleagues are growing tired of me repeating this, but I’m not sure this has fully soaked in with our industry peers. Social media is no longer an emerging trend. Facebook turns 10 years old […]

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Tricking users is not quality

But if you’re not going to have relevant content with your native ads, you might as well buy banners. Tricking users is not quality. – Adam Kleinberg via Why Bad Native Advertising Is Worse Than Banners | DigitalNext: A Blog on Emerging Media and Technology – Advertising Age.

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Greg in Finance and Commerce

I’m quoted in this Finance and Commerce piece on social media measurement: Beyond guesswork: Companies work to measure the impact of social media …But even despite the lack of an industry standard, experts say businesses engaging in social media must begin to measure and monitor their efforts even if they are at first measuring against […]

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