New Instagram Stories Feature This week, Instagram announced that users can now reply to stories with a photo or video. By tapping the camera button while viewing a story, a photo or video response can be created. Replies to stories will show up in user’s inboxes, and can include filters and stickers. Before this feature […]
Read More Weekly Social Pulse, Week of 7/3We all have friends who have announced, unceremoniously and often emotionally, that they are taking a break from or quitting social media. Especially in this post-election spin cycle, more people than ever before are considering taking a break from the always-on newsfeed. Why is it hard to let go? For starters, it’s important to remember […]
Read More Why is it so hard to quit social media?Part of my role at Weber Shandwick is to explore new and emerging technologies, understand how they will impact consumer behavior, and put them into context for our clients. Last November I installed Automatic on my car, which is a small white square that plugs into your car’s data port (you know, where your mechanic […]
Read More My car is tweeting my trips and MPG, texting my wife BY ITSELFGeoff Livingston says the marketing industry is pivoting from social media to the Internet of Things, and he’s completely correct. My colleagues are growing tired of me repeating this, but I’m not sure this has fully soaked in with our industry peers. Social media is no longer an emerging trend. Facebook turns 10 years old […]
Read More CES: the buzz is going to be Internet of Things, enchanted objects and looking beyond social mediaBut if you’re not going to have relevant content with your native ads, you might as well buy banners. Tricking users is not quality. – Adam Kleinberg via Why Bad Native Advertising Is Worse Than Banners | DigitalNext: A Blog on Emerging Media and Technology – Advertising Age.
Read More Tricking users is not qualityI was quoted about memes — “an idea, behavior or style that spreads from person to person within a culture.” — in the Star Tribune this week: Funky photo fads flourish thanks to social media: Today’s memes are a manifestation of the remix culture that’s permeating art, advertising and media right now,” said Weber Shandwick’s […]
Read More Greg Swan in Star Tribune talking memesI’m quoted in this Finance and Commerce piece on social media measurement: Beyond guesswork: Companies work to measure the impact of social media …But even despite the lack of an industry standard, experts say businesses engaging in social media must begin to measure and monitor their efforts even if they are at first measuring against […]
Read More Greg in Finance and Commerce
