Archives For snapchat

Brands had 6 years to understand how to tell chronological stories in social, thanks to Snapchat. “Stories” are now a mainstream social content vehicle, just like photos, videos and prose.

Facebook hasn’t yet said when this will launch for brands, but we should anticipate it will.

So ignore the Snapchat clone discussion. It’s time to apply that learning on Facebook!

The Instagram community has shown us that it can be fun to share things that disappear after a day, so in the main Facebook app we’re also introducing Facebook Stories, which lets you share multiple photos and videos as part of a visual collection atop News Feed. Your friends can view photos or videos your story for 24 hours, and stories won’t appear on your Timeline or in News Feed unless you post them there, too.

To add to your story, tap on the “Your Story” icon in the Stories bar at the top of News Feed.

 

Source: More Ways to Share with the Facebook Camera | Facebook Newsroom

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For more than 20 years the South by Southwest (SXSW) Interactive Festival has catalyzed creativity, technology and innovation for thousands of global attendees each March in Austin, Texas.

SXSW was the birthplace of emerging user behaviors like the digital backchannel (Twitter), geolocation wayfinding (Foursquare, now Swarm), group chat (Beluga, now Messenger) and social streaming (Meerkat, now Facebook Live). I’ve attended 11 years, presented four times, and now serve on the SXSW Advisory Board, helping develop programming that ensures our thousands of attendees get an experience that leads up to the conference’s legacy.

Last year, space150 hosted a panel on Deep Web and Dark Social (CBS News coverage of our panel), focusing on the changing habits of users sharing more 1:1 and using chat apps instead of public social networks. A year later, that POV proved to be extremely fortuitious, and “dark social was mentioned in any panel that covered social media in 2017.

This year space150 was again excited to produce a panel focusing on emerging consumer behaviors and technology. This one covered the evolution of consumer engagement through emerging consumer tech products, namely Snap Spectacles.

We highlighted our case study in using two of the first pairs to: 1) introduce Spectacles to pro sports for the first time with the Minnesota Wild, and 2) partner with Nike to bring POV trick shot footage through Spectacles to the NBA All-Star game, and more.

Our Chief Innovation Officer, Marc Jensen, and I also attended keynotes and sessions, explored brand activations, and participated in VIP preview events throughout the week.

We have prepared a full presentation on takeaways from the event — specifically covering the future of VR/AR/360, artificial intelligence, innovation labs, and the future of mobile behavior.

If you’re interested in seeing our presentation, hit me up!

But considering that Snapchat is responsible for popularizing the vertical video format experts said that Spectacles were likely to catch on. Vertical video has always been preferable on mobile phones, but never before did a social network prioritize it, said Greg Swan, vp of brand innovation at space150. It was Snapchat that made it the gold standard.

“If this popularizes as fast as vertical video, we could expect to see my-eye-view video permeating not just Snapchat, but starting to come into other social channels and even TV production in the coming year,” he said.

Plus, it also has a cool and hip vibe, and is at a much lower price point than Google Glass in the past.

“While Glass was call-and-response, like ‘open maps’ or ‘take a photo,’ Spectacles are social — they are additive to the user’s social presence and not dependent on it,” said Swan.

Source: Marketers like what they see in Snapchat Spectacles – Digiday

(cross-posted from the space150 blog)

This week Snap launched the much-hyped Spectacles with a single, subtle vending machine in Venice, CA.

We immediately ran over and grabbed a couple pair. And Adweek wrote not one, but two articles about it…

We got 🕶 today! Follow us on Snap to see what we'll do with them.

A post shared by space150 (@space150) on

 

As we said in Adweek, these glasses are poised to reset expectations and expand the boundaries of how we share social video today. More simply put, everyday consumers can now see what it’s like to look through their best friend’s eyes — and maybe DJ Khaled or Kim Kardashian’s soon.

GLASS VS SPECTACLES

Snap learned three key lessons in the three years since the launch of Google Glass: 1) Focus on fashion. 2) Factor in privacy. 3) And leverage scarcity.

Google Glass prioritized utility over looks. Spectacles’ color palette pulls from the hottest colors of 2016.

People wearing Glass were dubbed “glassholes,” in part because the general public never knew when they were recording. Spectacles has an unmistakable recording light.

Glass cost $1500 and launched through one-on-one tech demos in frosted glass offices targeting technology nerds, like myself. Spectacles launched through a whisper campaign launch of a vending machine in Venice Beach and cost $130.

Spectacles have really one use, and Google’s Glass Explorer program was designed to expand the boundaries of the technology. They are simply different, in a very simple way.

ned-lampert-snapchat-space150

WHAT’S NEXT

Although Spectacles are intended for Snapchat-only, marketers should pay close attention to Snap’s overall impact on video production and consumption trends. There are leading indicators here worth noting.

Snapchat popularized the vertical video format, which caught many by surprise. Yet just this September brands began prioritizing vertical content for Facebook.

Vertical video has always been preferable on mobile phones, but never before did a social network — including YouTube — prioritize vertical video. But Snapchat made is the gold standard.

Now Snap is introducing first-person point-of-view through vertical social video — with no head-mounts or Go-Pros required.

If this popularizes as fast as vertical video, we could expect to see __{blank]____-eye-view video permeating not just Snapchat, but starting to come into other social channels and even TV production in the coming year.

SOCIAL POV CONTENT BREAKDOWN

First-person point-of-view content is some of the most compelling content for three reason: subject, location, and experience.

SUBJECT:
The old saying, “You can’t really understand another person’s experience until you’ve walked a mile in their shoes,” is now possible. Whether it’s your best friend, a celebrity, athlete or someone with an amazing job, we can now easily see what it’s like to be them. Marketers should rethink their spokesperson strategy immediately and get POV video options into their contracts.

LOCATION:
Advertising often uses jaw-dropping locations to inspire, and now anyone can be transported there as if we are actually there. Marketers who are just now getting used to 360º perspective need to be thinking POV now, too.

EXPERIENCE:
POV experience is the golden ticket here. The opportunity to share a POV perspective when skydiving, firefighting, skateboarding, or baking a pizza is now just $130 away. Marketers should rethink story boards to bring viewers the experience of not just being there, but being that person.

 

For more than a year I’ve been downloading my Snapchat stories each day, then uploading them to Facebook (with Privacy settings at “Just Me”).

While I love the concept of disposable media and data impermanence, I also wanted to save a lot of those memories to relive later. Especially of my small kids.

Source: Snapchat introduces Memories: a searchable, shareable archive of your snaps | The Verge

Greg Swan Snapchat space150

Just over three years ago I was on WCCO explaining that Snapchat was the next big thing. Fast forward to 2016, and it’s been pretty fantastic experimenting with how brands interact with consumers in the popular chat app.

Specifically, at space150 this year we ran our summer internship program through Snapchat. We were the first company to advertise jobs exclusively through Snapchat geofilters, and the results have been extremely successful.

Here are a few of the filters we blanketed 29 colleges campuses from LA to NY with…

space150 Snapchat Tinder

space150 Snapchat SuhDude

space150 Snapchat Work Work

And here’s some of the media buzz about the program…

The Next Web: Your Snapchat story could soon land you a job:

How a person comes across on paper and in person or on film can be very different so combining a social element with someone’s academic and professional record is a much better approach to getting a full picture of the individual. Here’s to hoping more companies adopt this application process in the future and ditch the age-old application forms.

Campaign/PR Week: Agency uses Snapchat geofilters to hunt for interns:

This is the first time the agency has dedicated the entire recruitment process to Snapchat. Greg Swan, vice president of social, public relations and emerging media, says the social-media platform is already a place where students connect with friends and influencers. For an agency that receives 100 applications for every open intern position, Snapchat makes it easier to find what Swan calls “thinkers, disrupters and visionaries.”

“Whereas using Twitter to recruit was a story in 2009,” he says, “today’s recruiting medium of choice for top social-minded candidates is Snapchat.”

Candidates are expected to create a “snap story” to promote one of space150’s clients, a list that includes Nike, Buffalo Wild Wings and American Express. But there’s a twist: the story should be targeted at audiences in the year 2020. The agency will review the stories after an April 10 deadline and top candidates will be interviewed for an annual program that begins in June.

Swan says, “We wanted to cut through the traditional intern outreach and make something that captured attention and catalyzed candidates to spread the word for us.”

DigiDay: An agency is using Snapchat geofilters to find interns:

Instead of relying on standard resumes and interviews, the agency is challenging candidates to create a Snapchat story for the Space150 client of their choice — for the year 2020.

And for our local CBS-affiliate story, we even geofilter bombed their office. Because that’s a thing you can do now…

WCCO: Local company seeks interns through Snapchat:

“We are always looking for the next big thing, and to think about how we can connect with consumers in a channel that matters to them,” said Swan.

Snapchat space150 Greg Swan Jason DeRusha

To-date we’ve received more than 115 Snapchat applications. More #’s soon.

And here’s a look at the intern program:

I spend more time on Snapchat than Facebook, Twitter and Instagram combined.

Time for brands to step up their Snapchat strategy, well-defined ROI or not.

snapchat
The iTunes and Google Play stores are bloated with too many chat apps with similar or identical features, but today I’m reading about two different approaches to chat that actually help users connect in new ways through their handheld devices.

Snapchat isn’t new, but today they announced new video chat and instant messaging capabilities.

Snapchat is already a beloved platform for teens/college-age users, and adding additional features that drive interactive engagement without the fear of data permanency will only increase active millennial users.

Dating site HowAboutWe just launched a new chat app just for couples called You & Me. In fact, it will only work with one other person. It’s a monogamous chat app, and the interface is gorgeous.

Like Snapchat, You & Me benefits from the tension of limited reach and privacy, attributes that run afoul of the mainstream social network philosophy of over-sharing and big data-aggregation.

Personally, I use Snapchat more than Facebook and Twitter combined. These new features will only increase my active time on Snapchat. And I just sent my wife an invitation to You & Me.

I guess we’ll see if she thinks I’m worthy enough to chat with. Time will tell.

I’ve been a vocal advocate (opposite of critic!) for disposable media apps like Snapchat and Facebook for some time.

A recent report from BI Intelligence shows that among the 544 million daily photos uploaded in May 2013, 28 percent of those were Snapchat — beating Instagram and Flickr handily.

snapchat popularity

 

As Bob Lefsetz said in his post Facebook is For Old People, “The oldsters are rarely early adopters. They know the value of money, they’re set in their ways. For all the old bloviators bemoaning the loss of privacy online, it’s the kids who got the memo, that if they post pictures of illicit activity they might not get a job in the future. Kids believe in evanescence, oldsters believe in the permanent record. Ergo, the growth of Snapchat.”

 

In fact, once I hit the renewal date on my Flickr Premium account, I never renewed. And now I’ve forgotten the password. I still love Flickr, but I don’t use it — and send 10x more Snapchat and Facebook Poke photos than I publicly publish to the social web.

greg swan wcco disposable social media snapchat facebook poke

Weber Shandwick’s VP of Interactive Greg Swan tracks social media trends. Even he can’t predict where kids will end up next, but he says parents should still try. It should be not to spy, but to understand the issues their kids face as new apps keep emerging.

“There are definitely some apps parents are not going to find any reward in: poking each other or sending snap shot pictures of each other, but I encourage them to try it and figure it out,” said Swan.

That may be the key to security in this new media world: focusless on backseat driving, and more on teaching the rules of the road….

Swan added that he actually likes this new wave of disposable media because unless somebody saves a screen shot, those stupid pictures kids may be tempted to post won’t stay around to haunt them in the future.

Watch the piece here.