Social Pulse, Week of 8-12

Happy Birthday TikTok! August marks the one year mark of TikTok’s launch in the U.S., and today finds itself lauded for its creativity, the go-to place for the next Old Town Road, and the prime test-and-learn destination for brands. If you haven’t downloaded TikTok yet, check it out today! DIY Face Filters Come to Instagram: […]

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Social Pulse, Week of July 29

Social Network Updates: This week Snap and Twitter started running separate but simultaneous ad campaigns with a common theme: You aren’t your true self when you use Facebook and Instagram. Facebook is funding research to decode spoken dialog from brain activity. Senator Josh Hawley proposed legislation to prohibit social media companies from exploiting users through […]

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Social Pulse, Week of 6-24

You’ve Got a Friend: With the goal of understanding what friendship is all about, Snapchat commissioned a massive global study around friendship: The Friendship Report. The research shows Gen Z is adjusting their approach to friendship away from the Millennial desire for widespread networks and are looking for more closeness and intimacy with a smaller […]

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Social Pulse, Week of May 5

Snapchat and Facebook Messenger are launching augmented reality camera effects for Mother’s Day. Facebook’s lens is live now, and on Sunday Snap will offer several Mother’s Day-themed AR Lenses, including a “My Momma” Lens Challenge, which provides users with text prompts for them to talk about how they feel about their moms. You can see […]

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