SWAN of the Week, Number 137

“Failure is an option here. If things are not failing, you are not innovating enough.”

Elon Musk

Happy Friday!  

And welcome to the latest wave of new subscribers. I’m glad you’re here. Let’s teach each other something. 

Last week I had the honor of sharing a keynote at AdFed’s Student Ad Summit in Minneapolis and met quite a number of young talents just brimming with potential, creativity and a welcomed challenge to the status quo.

I started working at an ad agency when I was 17 and learned firsthand the power of digital nativism in a creative culture (and an industry that relies on youth and “what’s next” to break through).

Taking that lesson forward, I believe that Generation Z can develop even stronger and more competitive super powers than Millennials, the first digital natives. Gen Z has only ever known an internet-fueled, mobile world, which means they lack the baggage, hang-ups and constrictions of that world.

For example, they’ve built cooperative Minecraft worlds in three dimensions FOR FUN. It’s a completely different way of wiring your brain, and we need their type of thinking in modern marketing.

So here’s where the opportunity comes in. If you can approach the “world of olds” like a student, learn the foundational craft of the communications arts, and not immediately dismiss things as passé or ancient, your multi-dimensional skills in creativity are deeply needed and marketable.

For those of us Gen Xers and older, we should be looking for opportunities to embrace these new thinkers and not fight them. Not look down our noses at their slang or social behaviors, and instead approach them like a student and teach, mentor, partner with and equip this next generation.

Speaking of understanding the past to look to the future, I want to share your formal invitation to the LA premiere of Perkons VR later this month. I’ve learned so much from Cory McLeod and others on this project over the years and am thrilled it’s being added to the Wende Museum of the Cold War’s collection. Be sure to RSVP if you can come! 

Also, this week we announced my upcoming keynote at Social Media Breakfast MSP, called “WTF is Social Media in 2020?” on February 28. It’s going to be provocative, educational and hopefully encouraging in a world where social media gets such a bad rap. You can get tickets here

See you on the internet!


Social Media Breakfast MSP

Social Media Breakfast MSP #11
It was the 11th meeting of Minneapolis Saint Paul Social Media Breakfast this morning, and the topic was Social Media & Job Search with Paul DeBettignies.

Although I’m not looking for a job, there were plenty of tips that can help on the hiring side, plus this is easy online SEO and personal reputation stuff that anyone can implement starting today:

  • These days, there isn’t much legal issue with HR looking up job candidates online and using what they find against an applicant
  • Anything you find in a Google search, a potential employer will find in a Google search
  • Create a personalized LinkedIn URL, and if you don’t have a blog, use that link as your Web site when leaving a comment
  • Change the “name” of your blogs listed in LinkedIn (this took me a minute to figure out — categorize them as “other” and then you can change it)
  • Create your own LinkedIn invitation blurb to use rather than the default
  • Take advantage of “What are you doing” on Facebook and LinkedIn
  • Search LinkedIn via Google by searching Site:LinkedIn.com (then keywords)
  • Ladies, add your maiden name to Facebook and LinkedIn so people can find you
  • Be conscious of the line between professional and personal
  • Use Twitter for job search: tweet that you are looking, expand who you follow, use search to find users by title/company
  • Create a customized Twitter background — at least not the defaults. I created mine using PowerPoint via this.
  • Think about the terminology in setting your Location. If you’re in Richfield, it is probably better to set your location as “Minneapolis.’ However, Teresa Boardman pointed out she’s #1 in “St. Paul” and pointed out she’s found a way to be queen of a niche.
  • I asked this question: If I’ve done everything you’ve said about my online profile, do I still need a resume? Can I just send a link to LinkedIn? Can I print off my LinkedIn page and just submit that? Paul’s answer: NO. Unfortunately, human resources folks still need a traditional resume.