Do you follow @GroundhogPhil on Twitter yet? Last year around this time I realized there was a huge missed opportunity for promoting Groundhog Day in social media. So I went ahead and set Phil up with a Twitter account. @PunxsutawneyPhil was one character longer than Twitter allows, so I went for @GroundhogPhil. To be fair, […]Read More Punxsutawney Phil’s on Twitter, just in time for Groundhog Day
First thing this morning I heard (via Twitter, mind you) that Punxsutawney Phil had not seen his shadow. I realized today was Groundhog Day, and that the annual mock-holiday had been entirely eclipsed by the Super Bowl this year. I hadn’t heard one peep about Groundhog Day last week, and was struck by the missed […]Read More Punxsutawney Phil on Twitter: a lost opportunity?