For five years I was the voice of the the world’s most famous groundhog on Twitter, building a community around the prognosticating marmot and driving Groundhog Day buzz. Phil’s tweets were shared on-air on The Weather Channel and Good Morning America, covered by The Washington Post and Huffington Post, and published in 1:1 interviews with […]Read More I was the voice of Punxsutawney Phil on Twitter for 5 years
I am the voice of Punxsutawney Phil on Twitter. I didn’t plan it this way, but I’m accepting it now. As I neared the fourth year authoring the Punxsutawney Phil Twitter account (@GroundhogPhil), I cut my losses on attempts to hand the account over to the Groundhog Club and just went for it. Read previous […]Read More Punxsutawney Phil celebrates his fourth year on Twitter, does interview with Mashable
I’m tweeting as Punxsutawney Phil yet again this year. See previous years here. LINK: Interview I did with Ogilvy about @groundhogphil. I’ll say it again this year: I will glad turn over the account to the PP folks in PA. Let me know if you guys want it!Read More A big day for @groundhogphil
It’s safe to say this year’s tweeting as Punxsutawney Phil greatly eclipsed last year’s experience. With a dramatic increase in followers, more than 1300 retweets and some major news pick-up, I’m pretty thrilled with the response to me posting sarcastic tweets on behalf of a groundhog this year. Here’s some of the media coverage: HUFFINGTON […]Read More Huffington Post, Good Morning America, National Geographic, Urlesque and more pick up @groundhogphil
Do you follow @GroundhogPhil on Twitter yet? Last year around this time I realized there was a huge missed opportunity for promoting Groundhog Day in social media. So I went ahead and set Phil up with a Twitter account. @PunxsutawneyPhil was one character longer than Twitter allows, so I went for @GroundhogPhil. To be fair, […]Read More Punxsutawney Phil’s on Twitter, just in time for Groundhog Day
First thing this morning I heard (via Twitter, mind you) that Punxsutawney Phil had not seen his shadow. I realized today was Groundhog Day, and that the annual mock-holiday had been entirely eclipsed by the Super Bowl this year. I hadn’t heard one peep about Groundhog Day last week, and was struck by the missed […]Read More Punxsutawney Phil on Twitter: a lost opportunity?