Part of my PR News Next presentation last month has been highlighted in this piece on PR News. 1. Possess a comprehensive knowledge of content strategy. According to Swan, more than 90% of marketers believe that content marketing will become more important during the next 12 months. Media operations are should be a management priority, […]
Read More 3 Crucial Communication Skills to Master TodayThis morning I’m presenting at the PR News Next Practices Conference in San Francisco, splitting the 8 Essential Skills Communicators Will Need to Thrive in 2014 and Beyond with my co-presenter, Darrel Ng. Here is my half of the presentation: What skills do you think we’ll need this time next year?
Read More 4 Essential Skills Communicators Will Need to Thrive in 2014 and BeyondI’m quoted in this piece from PR News promoting my presentation next Tuesday: Knowing how and when to unplug will be one of the key skills for communication leaders in the coming years, says Greg Swan, senior VP of digital & interactive for Weber Shandwick. “Mastering the balance of plugged in and unplugging will help […]
Read More 5 Key Tips for PR Pros to Avoid Burnout and Stay MotivatedPR News
