The NYT Innovation Report in 2014 was so raw and smart and poignant I literally took my clients brand names and swapped them with “NYT” and walked clients through the analysis as if it was their own digital/content strategy assessment.
Today, the NYT released its latest version of that report, and although it’s less dire and impactful than the 2014 report, it remains an important read for us students of storytelling, media and how humans get their news.
Key quotes from the Poynter summary:
Read the 2017 report here.
The future is an accident. It’s an accident because you explore. You have to go through with a machete and just hack away and find it. You can’t see it — you just have to go somewhere you haven’t been before. It’s not even about being so far into the future; it’s “How do you say what people want to hear next?” I’m always listening to what the younger kids are doing. The most inspiring stuff is what you find young kids doing online. It’s so raw. It’s, like, the singularity, the way children are interfacing with different technologies so seamlessly. I was in South Africa and went to this township, and the kids there had really cheap smartphones, and they could still build a window into another world, then adapt that to their culture. Some kids had D.J. gear in a little shack, and they were making this hack between house and African, like African house. Kids! Like, 8 years old. That’s where I’m getting ideas. — Skrillex
This raises the bar! This interactive long-form concept will either explode and become highly competitive or fizzle out as a fad.
I’m guessing it has legs for quite a while.