The NYT Innovation Report in 2014 was so raw and smart and poignant I literally took my clients brand names and swapped them with “NYT” and walked clients through the analysis as if it was their own digital/content strategy assessment.
Today, the NYT released its latest version of that report, and although it’s less dire and impactful than the 2014 report, it remains an important read for us students of storytelling, media and how humans get their news.
Key quotes from the Poynter summary:
- The New York Times will dedicate $5 million to coverage of the Trump administration’s effect on the world.
- A dozen new visual-first journalists are coming aboard. By the middle of the year, each major news desk will be paired with a deputy editor that has a “full range of creative skills” to promote non-traditional storytelling.
- Major stories will be tackled by thematic teams — departments be damned.
- Create (another) innovation team: “We can’t pursue every idea; but we must pursue some of them. Every corner of the newsroom has ideas for what those should be, but they don’t have enough places to pitch them. We will form a new team to solicit those big ideas, and bring the best of them to life. We believe this team can help foster a culture of innovation and experimentation across the newsroom, and can encourage journalists to think beyond their current beat.”
Read the 2017 report here.
GREG SWAN 