Social Pulse, Week of 7-8

Busting Instagram Myths: This week Instagram leaders tried to squash urban myths about the platform: there’s no limit to hashtags, shadow-banning isn’t a thing, “paid partnership” tags do not reduce engagement on posts, and editing a caption in the first 15 minutes (or even the first hour!) will not get you less likes. Which Voice […]

Read More Social Pulse, Week of 7-8

Pretty hard to argue against making digital/mobile a priority for brands and agencies with a stat like this one

87 percent of people say that a frustrating digital experience leads to at least a somewhat negative perception about that brand (Harris Interactive, October 2013) via People Are Increasingly Frustrated With Digital Experiences, and Walk Away With Negative Brand Perception — Bulldog Reporter.

Read More Pretty hard to argue against making digital/mobile a priority for brands and agencies with a stat like this one

Closing the conversion loop for a mobile app after someone has heard about it on the web is a horrible experience

“You have an entirely different onboarding story on the web. You can test easily, cheaply, and fast enough to make a difference on the web. You can fix a critical bug that crashes your app on load 15 minutes after discovery (See Circa). You can show 10 different landing pages and decide in real-time which […]

Read More Closing the conversion loop for a mobile app after someone has heard about it on the web is a horrible experience