Getting Your Hands Dirty in a Fast-Changing Digital Age

Being a student isn’t part of the job in interactive marketing; it is the job.

Brand Activation Strategy at MIMA this week

This week I joined colleague and creative director Joanne Torres in presenting the Arby’s “Free Sandwich for Life” case study at the Minnesota Interactive Marketing Association’s May event. Here’s a look at the outcome… My friends Cavan Reagan Reichmann and Dustin Smith also presented a super smart case study from Carmichael Lynch. If you’re not […]

Wise words from 2008

Paper is evil via Social Information Hoarder: MIMAs Data Overload Panel and Helpful Links

MIMA Summit Debrief: Social Marketing 101

I had a great time presenting at the Minnesota Interactive Marketing Summit Conference last week. Nathan Wright and I copresented “Social Marketing 101: Everything you think you should already know…” Get the handout here (pdf)

I’m speaking…

Have you Googled yourself lately? I mean, really gave yourself a deep Googling? What are people saying about you? What kinds of pictures will your boss, employees or (gasp!) kids discover with a few short clicks? What does any of this mean to your personal brand? This Thursday I’m co-presenting “The Brand of You in […]