Getting Your Hands Dirty in a Fast-Changing Digital Age

Being a student isn’t part of the job in interactive marketing; it is the job.

Brand Activation Strategy at MIMA this week

This week I joined colleague and creative director Joanne Torres in presenting the Arby’s “Free Sandwich for Life” case study at the Minnesota Interactive Marketing Association’s May event. Here’s a look at the outcome… My friends Cavan Reagan Reichmann and Dustin Smith also presented a super smart case study from Carmichael Lynch. If you’re not […]

Wise words from 2008

Paper is evil via Social Information Hoarder: MIMAs Data Overload Panel and Helpful Links

MIMA Summit Debrief: Social Marketing 101

I had a great time presenting at the Minnesota Interactive Marketing Summit Conference last week. Nathan Wright and I copresented “Social Marketing 101: Everything you think you should already know…” Get the handout here (pdf)

I’m speaking…

Have you Googled yourself lately? I mean, really gave yourself a deep Googling? What are people saying about you? What kinds of pictures will your boss, employees or (gasp!) kids discover with a few short clicks? What does any of this mean to your personal brand? This Thursday I’m co-presenting “The Brand of You in […]

Conversations About the Future of Advertising: Alan Wolk

I attended the first 2009 Conversations About the Future of Advertising event (CATFOA) put on by Minnesota Interactive Marketing Association (MIMA) and Minnesota College of Art and Design (MCAD) at the Fine Line Music Cafe (FLMC) last night. Wow, that’s a damn lot of acronyms there (WTAHOALOAT). If you’re not already familiar, “CATFOA seeks to […]

Digital Reputation Management, Minnesota Interactive Marketing Assn (MIMA) Event, Jan 21, 2009

On Wednesday, I had the profound pleasure of moderating a Minnesota Interactive Marketing Association (MIMA) event on the topic Digital Reputation Management, a topic that is a core focus of my company (and me personally) in 2009. A Weber Shandwick proprietary analysis revealed that over three-quarters (79 percent) of the world’s number-one most admired companies […]