Adweek: Brand Publishers That Want to Own Their Data Are Ditching Facebook for Microsites

The analogy I’ve used for years is: Don’t build houses on rented land. But this one is way better… “Brands will always have more control over owned spaces than rented ones,” Thomas said. “By and large, I view owned spaces as the farm and rented spaces as the market where you sell the crops—you can […]

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