Archives For hashtags


Brandjacking the Eclipse: As expected, lots of brands were getting in on the eclipse action this week. Our favorites? Royal Caribbean got Bonnie Tyler to sing Total Eclipse of the Heart on a cruise ship — sparking its own trending topic and earning Tyler a No. 1 Spot on iTunes. Oh and NASA’s moon account “blocked” its sun counterpart on Twitter, trolling “HA HA HA I’ve blocked the Sun!” alongside a screenshot of the blocked page. So dumb, and pretty clever, too. (LINK)


Facebook on Your Face: Thanks to patent filings, we’re learning more about Facebook’s augmented reality project. In addition to being able to superimpose photos and videos on top of a live image of the real world, the glasses will also play audio when connected to a pair of headphones or speakers. And they’ll look like real glasses. Supposedly. This tech is a long way from mainstream, but at some point it looks like you’ll be browsing Facebook with your face. (LINK)


SocNet Horse Race Update of the Week: A new comScore report came out this week that found Snapchat is the third-most popular app among 18- to 24-year-olds in the U.S., two spots ahead of Instagram. YouTube and Facebook were ranked first and second, respectively. That comes just a few days after an eMarketer report predicted Snapchat will be bigger than Facebook and Instagram in the U.S. by the end of 2017 among 12- to 17-year-olds and 18- to 24-year-olds. Snap this week also announced a partnership with Barstool Sports for a behind-the-scenes show on American college football, and CNN is launching its own daily news program on Snapchat following the success of NBC News’ twice-daily show. (LINK)


Happy Birthday, Hashtag: Ten years ago this week an icon of the social media age was born: the hashtag. Designed as an organization tool for social conversation, now around 125 million hashtags are shared by Twitter’s 328 million users every day. For example, check out our #FallonBrainfood presentation with Twitter this week. And the most popular regularly occurring hashtag tradition is #FF, which stands for #FollowFriday and has been used more than half a billion times since it was first tweeted in January 2009. #TheWalkingDead is the most tweeted television show hashtag of all time and in the movies category, it’s no surprise à #StarWars.





EdgeRank analyzed Facebook hashtags by looking at more than 500 Pages in July. Within these Pages, there were more than 35,000 posts, of which more than 6,000 had hashtags. To get the metrics, EdgeRank averaged each Page’s performance with and without hashtags.

No matter how EdgeRank tallied the data — such as based on how many fans a user had, time of posting, and consistency of hashtag use — the Facebook hashtags did nothing for their users.

via Facebook hashtags said to have zero viral impact | Internet & Media – CNET News.

As my colleague Danny Olson points out, “I would imagine a very small percentage of Twitter users even click hashtags to see what else people are posting about on the subject, so for Facebook, which can only display public posts (a minority of site users), I would imagine this would be even smaller. Even more so since it’s not a native behavior to its platform.”

I personally forget to use hashtags on Facebook, even on my public posts. It’s just not an intuitive behavior on Facebook.