Guardian: The existential tension between content marketing and advertising

Without a captive audience then, there\’s no such thing as \’advertising\’ any more. Adverts are no longer separate, rarified entities that can be held in higher mystique by ad-land creatives – they\’re just a piece of content that may or may not be found by a consumer seeking to be entertained or informed. And, frankly, […]

Read More Guardian: The existential tension between content marketing and advertising