I was the voice of Punxsutawney Phil on Twitter for 5 years
An amazing experiment in culture, brandjacking and engagement.
Read More I was the voice of Punxsutawney Phil on Twitter for 5 yearsTag: @GroundhogPhil
Punxsutawney Phil celebrates his fourth year on Twitter, does interview with Mashable
I am the voice of Punxsutawney Phil on Twitter. I didn’t plan it this way, but I’m accepting it now. As I neared the fourth year authoring the Punxsutawney Phil Twitter account (@GroundhogPhil), I cut my losses on attempts to hand the account over to the Groundhog Club and just went for it. Read previous […]
Read More Punxsutawney Phil celebrates his fourth year on Twitter, does interview with MashableA big day for @groundhogphil
I’m tweeting as Punxsutawney Phil yet again this year. See previous years here. LINK: Interview I did with Ogilvy about @groundhogphil. I’ll say it again this year: I will glad turn over the account to the PP folks in PA. Let me know if you guys want it!
Read More A big day for @groundhogphilHuffington Post, Good Morning America, National Geographic, Urlesque and more pick up @groundhogphil
It’s safe to say this year’s tweeting as Punxsutawney Phil greatly eclipsed last year’s experience. With a dramatic increase in followers, more than 1300 retweets and some major news pick-up, I’m pretty thrilled with the response to me posting sarcastic tweets on behalf of a groundhog this year. Here’s some of the media coverage: HUFFINGTON […]
Read More Huffington Post, Good Morning America, National Geographic, Urlesque and more pick up @groundhogphilPunxsutawney Phil’s on Twitter, just in time for Groundhog Day
Do you follow @GroundhogPhil on Twitter yet? Last year around this time I realized there was a huge missed opportunity for promoting Groundhog Day in social media. So I went ahead and set Phil up with a Twitter account. @PunxsutawneyPhil was one character longer than Twitter allows, so I went for @GroundhogPhil. To be fair, […]
Read More Punxsutawney Phil’s on Twitter, just in time for Groundhog Day