Despite the buzz at CES about smart contacts that work in concert with glasses to project images, Google now announces that it is expanding from Glass into a broader approach to smart lens capabilities — with contacts. Except this isn’t for taking pictures and accessing the anytime web like Glass. It’s more of a wearable […]Read More Google goes public on smart contact lens project
As Google buys Nest today, it increases the pressure for consumers to decide what type of operating system they want their home to run. And what types of off-the-shelf and add-on devices they should buy. Is your connected home a Mac or a PC? Apple or Android? The internet of things works best when the […]Read More Is your automated home a Mac or a PC?
Notice how they capitalize the “i” in It? Eventually Google will understand why users are searching for information and provide them with answers they didn’t even know they needed….This friend of yours, this cybernetic friend, that knows that you that have certain questions about certain health issues or business strategies. And, It can then be […]Read More Google, the cybernetic friend you won’t know you need until it becomes an essential part of your life
Paraphrased summary: Given the economy, Radio, Magazines, Newspaper, TV still require massive amounts of advertising dollars to reach mass audiences but can’t actually measure ROI. Companies would be far better off going to niche social media sites where you can track long tail payoff and invest in Google SEM. Dear legacy advertising model, the clock […]Read More Gary extolls virtues of social media ROI