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Greg Swan Google Glass NBC

My colleague Brandon Sullivan, fellow GlassAlmanac.com blogger Josh Braaten and I had the opportunity to share our thoughts about Google Glass with our local NBC affiliate earlier today.

Today is special because Google opened the Explorer program to any U.S. consumer interested in purchasing Glass and helping pioneer the field of smart lens technology. That means consumers are having to weigh that early adopter opportunity against the reality of dropping $1,500 for a 1.0 product that will soon be outdated.

Real time translation with Google Glass, KARE 11, Greg Swan

We spent time with KARE 11 talking about how Glass works, the impact of real-time content publishing, Weber Shandwick’s wpForGlass, some of the open and honest drawbacks about this version (e.g., battery life, fashion), the awesome features of the device today (real-time translation!), and yes, Glassholes.

Watch the piece here.

As a bonus, here’s a pic I via Glass took during the interview that I published straight to my music blog via our own wpForGlass. YES!!

google glass weber shandwick

So should you buy Google Glass today?

Yes, if:

  • You can afford it.
  • You are of the mindset that today’s latest technology outpaces itself regularly.
  • You aren’t afraid to laugh at yourself months/years/decades from now about wearing this silly thing on your face.
  • You will be an open and honest advocate, taking care to explain how Glass works to strangers but never shying from your convictions about important things like privacy, fashion and utility.
  • You want to be part of driving what’s next and driving value for emerging technologies — truly being part of creating something that could impact our society.

Otherwise, don’t. This is still the first, developer version of Glass, and it isn’t a technology that is ready for general consumers. That could come down the line, but only if the right people invest in developing enough utility and use cases that truly add value to consumers (drive down the cost, improve the hardware, increase the number of apps, etc).

 

Google Glass Explorer Meetup 2014 SXSWThis was my eighth year attending South by Southwest Interactive (SXSW) in Austin, TX, and the expectations were high.

The key theme I took away from SXSW 2013 was “Exponential Thinking, Exponential Opportunities,” and capitalizing on that thinking and opportunity, the main theme I took from SXSW this year was “Quit looking to others for the next big thing. Go make it yourself.

If you followed the media attention on this year’s SXSW closely, you surely noticed there wasn’t a breakout app or innovation this year. The whole “What’s the next Twitter?” expectation has grown tired for many of us longtime attendees, but the notion isn’t as misdirected as one may think.

The opening and closing keynote presentations indirectly addressed that expectation, plus the question of whose responsibility it is to create innovation that impacts society. But there’s a twist to the tone for addressing those questions in 2014.

You see, these kinds of events aren’t about the breakouts and newsmakers…. they are about the community that inevitably designs, builds and launches the breakouts — and the people who become the newsmakers. It’s about the community who comes together, at least once a year, to connect, share, learn and collaborate.

Opening keynote presenter and artist Austin Kleon shared Brian Eno’s concept of Scenius (genius coming from a collaboration of a group, culture or movement; a community that is critical to support all amazing ideas and big thinkers).

Closing keynote presenter and futurist Bruce Sterling told of the need to mature beyond nostalgia for the past. And as I attended sessions, met new people and experienced new interactive milestones between the opening and closing keynotes, I concluded that we should stop looking for the “next Twitter” or “next Foursquare” or “next Zuckerberg” at these events, and go make something ourselves.

Because after all, this is our scenius. This our collaborative community. This community has created great things in the past, and it will again. But only if we put the onus on ourselves.

So in the spirit of the scenius of 2014, I treated the conference differently in a number of ways:

    Lauren Melcher, Lindsi Gish, Amanda Long, Angie Gassett, Steffen Ryan, Nathan Wright, Greg Swan

  • Introduced myself to fellow attendees without mentioning what I did and where I worked, and asked the same of them. It forced us to dig deep into who we are, what we’re creating, and who we want to be.
  • Held a number of “stranger dinners,” where I invited people — those I had just met, people I know from back home I never see, and people I genuinely want to know better — to stop, have dinner, process what they heard in sessions that day, and clear the dishes to have a discussion.
  • Sought out 1:1 time with my coworkers, particularly those I see so rarely from our network, to connect, offer help and seek advice.
  • Made time apart from or in lieu of panels to attend things like the Google Glass Explorer Meetup, SXSXinspiration Meetup, and Facebook’s Politics, Government and Non-Profits Networking Meetup, taking the initiative to meet new people and foster new connections with those attending the conference officially with a badge — as well as those unofficially enjoying the non-conference events on the fringe.
  • Journaled some ideas for never-been-done-before things I want to build in the coming year.

And here are some of the favorite things we discussed as the 2014 “scenius” gathered in Austin this year:

    Greg Swan 3D Printed Bust and Face

  • You can’t fight technology’s progress. And we should work to adapt our society to leverage new technology.
  • White collar, repetitive knowledge workers will be replaced by automation, just as robots replaced blue collar, manufacturing workers.
  • No great artist or filmmaker ever referred to their works as “content.”
  • We can record the biometrics of everyone in the world in the cloud — and still have plenty of storage left for all of human history.
  • The importance of privacy, personal data and abuse from government.
  • The state of curiosity is a measure of intelligence.
  • The future of ethical programming for autonomous experiences.
  • The risk of legislators creating laws about technology they don’t understand.
  • The cultural dissonance of technology that comes from the introduction of new devices.

Pretty great topics, right? Oh, and I also got 3D scanned and printed. That was a first.

Overall, another amazing year. I came back energized and excited for what’s to come in 2014. Let’s go make something!

Full notes (via Twitter) broken out by session/topic after the jump!

Continue Reading…

Highly recommend the entire piece, but here are some highlights..

For the past few years marketing has revolved around mobile app development and social media marketing. This year, however, will be the year we focus on digital video. Industry trends point to an increase in accessibility, content, and audience. For the media industry, increased demand for digital video will yield higher-than-ever advertising revenue. For marketers, opportunities to advertise in digital video will finally be practical.

Connected eyewear, such as Google Glass, seems insignificant now but an analysis of trillions of visits shows 8x growth in the past 5 months alone. Users are affluent and tech-savvy (much like the early tablet purchasers), making them premium audiences for marketers of luxury goods.

Digital video consumption set to explode in 2014 – Quartz.

Per my latest post on Google Almanac: Google Glass Makes You a Celebrity (In the Right Settings), check this out…

What's that thing on your face?

I have at least 10 more of these pics, including more with multiple folks in the shot!

I’m thinking about starting AreYouTakingAPictureOfMe.Tumblr.com

Also: this…

Google Glass celebrity

Smart lenses (glasses and contacts) will eventually mainstream because of their unique value, utility and diversity.

Expecting 1.0 innovations to be perfect in the short term is unrealistic.

Don’t focus on Google’s Glass.

Focus on the consumer insight of why and how we will benefit from this technology in the long term.

Here’s his post. It’s spot-on: Robert Scoble: Scoble says Google Glass is doomed

Weber Shandwick’s Ozzy Farman demos wpForGlass, a new plugin developed by the team at Weber Shandwick


The innovation team I co-lead at Weber Shandwick has been leaning forward into advancements in wearable technology, building sandbox experiences, and helping put these emerging trends into context for our clients and colleagues.

Today marked the public debut of one of those sandbox projects, with the launch of wpForGlass, a WordPress plugin that allows Google Glass Explorers to publish to WordPress-powered content portals (20% of the web runs on WordPress).

Here’s some of the coverage this news earned today:

You can find out more about this project on our Labs site:

We’ve got more projects in the works, too! An exciting time for technology + communications + content.

Also, it’s an exciting time to work at Weber Shandwick, and we try to have fun experiment, too. And take selfies. Lots of selfies.

Ozzy Farman and Greg Swan wearing Google Glass

Pioneer Press: Chris Polydoroff

Pioneer Press: Chris Polydoroff

I was interviewed for the St. Paul Pioneer Press by all-star tech reporter Julio Ojeda-Zapata for this story about Google Glass.

And he published my entire interview here, including some pictures of me with rare facial hair.

By the way, and at the risk of agreeing with and reposting my own quote, this pretty much sums up my state of mind these days:
Rather than shun and fear-monger away something I don’t understand, I’d rather spend my time experimenting and innovating around it.

And here are the pictures I took of Chris Polydoroff while he took the above picture:

greg swan google glass pioneer press 2

greg swan google glass pioneer press

“Ok Glass, send a fax”

first fax through google glass

first fax sent through google glass

While waiting to board a flight from MSP to NYC this morning I was tweeting back and forth with Greg Osterdyk about Google Glass. Greg is a friend and co-founder of The Fax Guys, one of the leading fax automation companies. I mentioned that Glass doesn’t fax, and he countered that it’s actually quite easy for anyone with an email address to send faxes these days.

BOOM. By the time I landed in NYC, I was set up with a fax number for my Glass and sent my first fax back to Greg on the cab ride into Manhattan.

Amazing. And hilarious.

And yes, perhaps this is not a step forward for all of mankind.

But that’s the point. The origin of the modern day facsimile dates back nearly 100 years, and for better or worse, a statistically significant amount (albeit decreasing) of business in the marketplace is still contingent on fax technology.

Shouldn’t one of the most exciting personal communications technology innovations of our lifetime be backward compatible with legacy systems? I think yes.

And as such, I’m now accepting faxes on my face via #faxthroughglass.

Oh, and yes, there’s an app for that. This guy built one!


Follow my Glass Tumblr at http://gregswanglass.tumblr.com/
Friend me on FaxBook

Advertising is not going away, obviously, so the question then becomes, “How do you create marketing opportunities where everyone benefits?” The cool thing about Google Glass is that it knows where you are at any given point in time. It knows you’re on the corner of Third and Howard, or it knows you’re in Beverley Hills. It also knows what you’re looking at — hopefully, in the future it will be able to detect if you’re looking at a billboard ad for Breaking Bad because you’re on the corner of Sunset and Fairfax, let’s say. What it should do, in our vision, is reward you with some sort of loyalty currency.

via How Google Glass Will Bring Native Ads To The Physical World.

Ari Mir, CEO of Pocket Change on How Google Glass Will Bring Native Ads To The Physical World

PoliceMag: Will On-Body Kill In-Car Video?