Should you buy Google Glass today?

My colleague Brandon Sullivan, fellow GlassAlmanac.com blogger Josh Braaten and I had the opportunity to share our thoughts about Google Glass with our local NBC affiliate earlier today. Today is special because Google opened the Explorer program to any U.S. consumer interested in purchasing Glass and helping pioneer the field of smart lens technology. That […]

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SXSW 2014: Quit looking to others for the next big thing. Go make it yourself!

This was my eighth year attending South by Southwest Interactive (SXSW) in Austin, TX, and the expectations were high. The key theme I took away from SXSW 2013 was “Exponential Thinking, Exponential Opportunities,” and capitalizing on that thinking and opportunity, the main theme I took from SXSW this year was “Quit looking to others for […]

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Over 50% of all website visits from Google Glass users are to media sites

Highly recommend the entire piece, but here are some highlights.. For the past few years marketing has revolved around mobile app development and social media marketing. This year, however, will be the year we focus on digital video. Industry trends point to an increase in accessibility, content, and audience. For the media industry, increased demand […]

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Scoble’s link-bait headline is worth clicking: Google Glass is doomed

Smart lenses (glasses and contacts) will eventually mainstream because of their unique value, utility and diversity. Expecting 1.0 innovations to be perfect in the short term is unrealistic. Don’t focus on Google’s Glass. Focus on the consumer insight of why and how we will benefit from this technology in the long term. Here’s his post. […]

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A big day for advancements in real-time publishing via wearable technology

The innovation team I co-lead at Weber Shandwick has been leaning forward into advancements in wearable technology, building sandbox experiences, and helping put these emerging trends into context for our clients and colleagues. Today marked the public debut of one of those sandbox projects, with the launch of wpForGlass, a WordPress plugin that allows Google […]

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