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“If you talked to people the way advertising talked to people, they’d punch you in the face.” – Hugh MacLeod

“Today, getting people to hear your story on social media, and then act on it, requires using a platform’s native language, paying attention to context, understanding the nuances and subtle differences that make each platform unique, and adapting your content to match.” – Gary Vaynerchuk

“Sponsored Posts”cartoon | Tom Fishburne: Marketoonist.


Paraphrased summary:
Given the economy, Radio, Magazines, Newspaper, TV still require massive amounts of advertising dollars to reach mass audiences but can’t actually measure ROI. Companies would be far better off going to niche social media sites where you can track long tail payoff and invest in Google SEM.

Dear legacy advertising model, the clock is ticking…

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