Foursquare’s launch of Swarm and the future of apps as service layers for contextualized content

Foursquare’s new Swarm app went live in app stores today, which is meaningful because it is the latest social networking app to embrace the theory of “context for content” we talk to brands so much about. Swarm includes many of the features and benefits of Foursquare (checking into venues, finding your friends nearby, mayorships), but attempts […]

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