Archives For facebook

This week I was quoted in Digiday about Facebook’s 3D Photos and the brands that have been the first to experiment with them, including two Fallon clients.

Both companies discovered the experience thanks to ad agency Fallon, which counts Ritas as a client. Greg Swan, director of digital and social strategy the Minneapolis-based agency, said while Facebook told his agency brands they cannot access the tool yet, his team discovered that Facebook users who have the ability to post 3D photos on their personal account can do so on Facebook Pages as well. For now, as the feature rolls out to more users, the agency is already studying best practices.

“We learned you need a Portrait-mode iPhone photo, and it has to be emailed, not texted, so the photo retains its metadata. It works best when there is a solid background and the subject can’t be too shiny or white, as it causes bleeds, or too far away. The AI also had trouble with windows or glass and with human hair sometimes,” Swan said.

You can’t yet embed 3D photos, so click on this image below to see it in action…

 

 

 

 

https://digiday.com/marketing/marketers-try-facebook-3d-photos/

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Facebook and Privacy: We’ve been closely following the Zuckerberg testimony this week and highly recommend The Daily’s two podcasts (#1, #2) for some of the most succinct and thorough reporting on what was asked, what was said, and what it all means. We’re also encouraged that Instagram has announced they will soon allow users to download all uploaded content soon. While Facebook has allowed us to download posted content since 2010, Instagram has lacked that feature. And we’ve got some sweet top-down photos of avocado toast we want to keep forever. (LINK)


Why Are Teens Doing Elaborate Photo Shoots in Craft Stores:
 People are crashing popular craft stores to do the #HobbyLobbyChallenge and #MichaelsChallenge, snapping photos in the faux floral aisles to make it look like they’re anywhere else. And the results are gorgeous. Dare accepted. (LINK)

JT is Coming to Wherever You Are: This week we had Justin Timberlake in our office to introduce a track from his new album, “Man of the Woods.” Except it was a new augmented reality app from American Express that was projecting JT here and turning our office into the woods. And it sounded GREAT. Download the app here and bring JT into your life.  (LINK)

LinkedIn is adding GIFs? You know what the only professional social network needed this whole time that nobody was asking for? GIFs. But it appears the next generation expects to interact with recruiters and new connections with the Excuse Me What Blinking Guy GIF. “Think about your company’s culture, your professional relationship with the person and the industry you work in to decide if it makes sense to send a GIF,” LinkedIn wrote in a blog post. Umm…there’s no going back now. (LINK)

Excuse Me What GIF by Mashable - Find & Share on GIPHY

Emoji Scavenger Hunt: You don’t have to fully understand “Machine learning” and “neural networks” to enjoy this new mobile browser game that uses your phone’s camera to send you on a scavenger hunt to find emoji in the real world around you before the timer hits zero. It’s Google’s latest consumer-facing application of their technology, and it’s surprisingly addictive. Stop what you’re doing and try it here! (LINK)

How I temporarily cut my mom out of my social media life to reach a larger audience: The Facebook Algorithm Mom Problem

Brands had 6 years to understand how to tell chronological stories in social, thanks to Snapchat. “Stories” are now a mainstream social content vehicle, just like photos, videos and prose.

Facebook hasn’t yet said when this will launch for brands, but we should anticipate it will.

So ignore the Snapchat clone discussion. It’s time to apply that learning on Facebook!

The Instagram community has shown us that it can be fun to share things that disappear after a day, so in the main Facebook app we’re also introducing Facebook Stories, which lets you share multiple photos and videos as part of a visual collection atop News Feed. Your friends can view photos or videos your story for 24 hours, and stories won’t appear on your Timeline or in News Feed unless you post them there, too.

To add to your story, tap on the “Your Story” icon in the Stories bar at the top of News Feed.

 

Source: More Ways to Share with the Facebook Camera | Facebook Newsroom

Facebook buying drones to help further connect the planet.

Pretty awesome. I love 2014.

Facebook Looking Into Buying Drone Maker Titan Aerospace | TechCrunch.

More and more people are moving from lurkers and curators to creators, and those creators are sharing more and more, according to new research from Pew.

It’s likely the saturation of smart phones and improved access to data networks is equipping this trend from a tech perspective. But I’m more interested in the user behavior of sharing content with networks.

According to the study:

Apps like Snapchat and Instagram have capitalized on the ubiquity of cell phones and smartphones that make it simple to upload and share images. Some 9% of cell phone owners use Snapchat and 18% use Instagram. This is the first time the Pew Internet Project has asked cell owners about Snapchat and Instagram.

Instagram, like Facebook, has “Like” functionality that gives us that little ping of serotonin in our brains whenever anyone comments positively or gives us positive feedback on our shared content via a like — which then encourages us to share more and more content.

The more likes, comments and shares you get on your content, the bigger your network grows, the more you share and so on.

Do you share photos online? I’m not sure I can not share photos online.

There’s definitely a difference between joining a conversation — transparently — to add value vs. sparking a conversation with a high likelihood of negative fallout…

8 Hijacked Hashtags Gone Horribly Wrong or Right.

Also, writing these punditry posts in rapid order is becoming a full-time job (ala today’s When Facebook Was Down, Brands Pounced).

Try explaining this profession to your great grandma, “So when a company messes up engaging with their fans and followers in social media, I try to be first to write a post about it…. and they pay me for that.”