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How I temporarily cut my mom out of my social media life to reach a larger audience: The Facebook Algorithm Mom Problem

Brands had 6 years to understand how to tell chronological stories in social, thanks to Snapchat. “Stories” are now a mainstream social content vehicle, just like photos, videos and prose.

Facebook hasn’t yet said when this will launch for brands, but we should anticipate it will.

So ignore the Snapchat clone discussion. It’s time to apply that learning on Facebook!

The Instagram community has shown us that it can be fun to share things that disappear after a day, so in the main Facebook app we’re also introducing Facebook Stories, which lets you share multiple photos and videos as part of a visual collection atop News Feed. Your friends can view photos or videos your story for 24 hours, and stories won’t appear on your Timeline or in News Feed unless you post them there, too.

To add to your story, tap on the “Your Story” icon in the Stories bar at the top of News Feed.

 

Source: More Ways to Share with the Facebook Camera | Facebook Newsroom

Facebook buying drones to help further connect the planet.

Pretty awesome. I love 2014.

Facebook Looking Into Buying Drone Maker Titan Aerospace | TechCrunch.

More and more people are moving from lurkers and curators to creators, and those creators are sharing more and more, according to new research from Pew.

It’s likely the saturation of smart phones and improved access to data networks is equipping this trend from a tech perspective. But I’m more interested in the user behavior of sharing content with networks.

According to the study:

Apps like Snapchat and Instagram have capitalized on the ubiquity of cell phones and smartphones that make it simple to upload and share images. Some 9% of cell phone owners use Snapchat and 18% use Instagram. This is the first time the Pew Internet Project has asked cell owners about Snapchat and Instagram.

Instagram, like Facebook, has “Like” functionality that gives us that little ping of serotonin in our brains whenever anyone comments positively or gives us positive feedback on our shared content via a like — which then encourages us to share more and more content.

The more likes, comments and shares you get on your content, the bigger your network grows, the more you share and so on.

Do you share photos online? I’m not sure I can not share photos online.

There’s definitely a difference between joining a conversation — transparently — to add value vs. sparking a conversation with a high likelihood of negative fallout…

8 Hijacked Hashtags Gone Horribly Wrong or Right.

Also, writing these punditry posts in rapid order is becoming a full-time job (ala today’s When Facebook Was Down, Brands Pounced).

Try explaining this profession to your great grandma, “So when a company messes up engaging with their fans and followers in social media, I try to be first to write a post about it…. and they pay me for that.”

While brand managers were scratching their heads on the practical use of 6 second looping videos last winter, a few brands were leaning forward to experiment.

Ten months later, a handful of brands are reaping the rewards of forward looking thinking and experimentation…

There’s a lesson here. Not all marketing will result in immediate sales. Brands can demonstrate thought leadership, a passion for experimentation, and the desire to engage with influential micro communities by rallying around emerging technology and socnets rather than going with the “wait and see” approach.

The energy, leadership and learnings from experimenting with new opportunities offer cogent lessons for brands, whether they succeed (and play into longtail sales cycles) or fail (and have little to no impact on the bottom line).

Vine turns 1 in January. It’s about time to identify the next emerging opportunity and jump on it, don’t you think?

EdgeRank analyzed Facebook hashtags by looking at more than 500 Pages in July. Within these Pages, there were more than 35,000 posts, of which more than 6,000 had hashtags. To get the metrics, EdgeRank averaged each Page’s performance with and without hashtags.

No matter how EdgeRank tallied the data — such as based on how many fans a user had, time of posting, and consistency of hashtag use — the Facebook hashtags did nothing for their users.

via Facebook hashtags said to have zero viral impact | Internet & Media – CNET News.

As my colleague Danny Olson points out, “I would imagine a very small percentage of Twitter users even click hashtags to see what else people are posting about on the subject, so for Facebook, which can only display public posts (a minority of site users), I would imagine this would be even smaller. Even more so since it’s not a native behavior to its platform.”

I personally forget to use hashtags on Facebook, even on my public posts. It’s just not an intuitive behavior on Facebook.

“Even if the quips are from complete strangers, new research published in the journal Memory & Cognition found these Facebook posts are about one and a half times more memorable than sentences in books and two and a half times more memorable than faces.”

“But of all the bits of text, what the participants remembered the most were the readers’ comments, suggesting that our brains are more likely to recall patterns of speech that fall in line with our spontaneous thought processes.”

Why You’re More Likely to Remember A Facebook Status Than a Face

Via SmartBrief:
Workers who Twitter or connect with friends on Facebook while on the job are about 9% more productive, research at the University of Melbourne suggests. Short breaks to browse let the mind rest so that when people get back to work, they can concentrate better, said Brent Coker, the study’s author. “Firms spend millions on software to block their employees from watching videos, using social networking sites or shopping online under the pretence that it costs millions in lost productivity,” Coker says. “That’s not always the case.” Reuters (4/2)