Social Pulse, Week of 8-24

Every week I keep tabs on what’s trending, new technology and consumer habits that impact the social web. These are summed up in a round-up called Social Pulse. Sign up to get this in your inbox every Friday here.

SocNet Updates:


The Event Industry’s Napster Moment is Here: Before Napster (then iTunes and Spotify), the music industry didn’t see the digital paradigm shift that would disrupt its industry. In the same way, Rafat Ali writes you can see parallels with the event industry not being prepared for our move to digital events, networking and even dating. Will we ever meet in person again? Definitely, but it will look different. Key quote: “It is important to point out that neither the music nor radio nor the news industry nor the TV/film industry died, it’s that the incumbent players were simply shunted aside by new companies without the institutional bloat and interests that nearly always keep incumbents from advancing to the next thing.“ Of note, Spotify has launched a virtual events feature already!


Touchless Shopping Adoption: In the COVID-19 era, we’re seeing a massive rush of adoption of touchless interaction including mobile payments at retail checkouts, QR codes being rapidly adopted for everything from restaurant menus to hotel check-ins, and “pay by face” being tested in LA this week. Will Whole Foods start piloting their whole hand scan technology to checkout? We’ll see.


The New Celebrity: The life of a paparazzo is informed by trends and “who’s hot” versus “who’s not.” And in March, the A-listers hid while Gen Z’s rising social media stars stayed in plain sight. That may be why you (and certainly your kids) know more about Charli D’Amelio’s love life than Ana de Armas’. The NYT writes about what’s happening in Hollywood, as shelter-in-place redefines “influence.”



Machine Learning to Help You Make a Sandwich: This week saw the launch of the world’s first end-to-end computer vision program for building optimal peanut butter and banana sandwiches. It’s potentially the best worst use of machine and deep learning I’ve seen so far. Certainly the most delicious.


Facebook is Building a Robot to Walk Around Your House: This week Facebook Labs shared the progress its AI research team has made in the realm of household robotics, including one that roam your house. Key quote: “To accomplish a task like checking to see whether you locked the front door or retrieving a cell phone that’s ringing in an upstairs bedroom, AI assistants of the future must learn to plan their route, navigate effectively, look around their physical environment, listen to what’s happening around them, and build memories of the 3D space.” This reminds us of the Samsung Ballie demo I saw at CES, where a little robot ball can detect a spill, direct your Roomba to clean it up, and even tattle on who did it.


Brain-Control Interface Demo is Today! Will we soon be writing this email by just thinking it? Elon Musk’s Neuralink neural lace company will be demonstrating a working brain-machine interface at 6PM ET today! Tune in here. 


Tweet of the Week: You know those horrifying robot dogs that can climb stairs and haunt your nightmares? This week Unitree Robotics shared a video of one wearing a cute hat and dancing. Which is honestly just as haunting.


PSL Season Makes Trends: The pumpkin spice latte hit Starbucks for a release earlier than ever, and it took the social world by storm per usual. Here’s an updated #PumpkinSpice launch history timeline. And Last Week Tonight did its hilarious annual supercut of local news commenting the arrival of PSL season. Watch here: “Jill, you have to try it. Jill!” (note, some NSFW language here – who knew pumpkin spice was so… spicy?).


GET STUFF LIKE THIS IN YOUR INBOX EVERY WEEK. SIGN UP HERE!

Processing…
Success! You're on the list.

Tesla to “turn on” automated cars this June (like, this June)

“All Teslas will get an over-the-air update this summer, probably around June, allowing them to drive in “Autopilot” mode… it seems Autopilot will be disabled when you’re not doing freeway driving, which is by far the easiest aspect of autonomous vehicle activity. Musk did confirm that the Autopilot mode would be “technically capable of driving from parking lot to parking lot.” The car will also be allowed to drive itself when you summon it, and when you’re parking it in your garage.

Just to be clear, we’re not talking about some far-off future Tesla. We’re not talking about Google driverless car prototypes or government road tests. This is a car you can buy today, which will be given the ability to drive itself in a few months via the same setup that updates your iPhone.

Automated automobiles, automatically activated.”

Mashable: Tesla basically just ignited the driverless car era.