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GREG SWAN

GREG SWAN

Digital-First Strategy + Contagious Creativity

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Tag: disposable media

When disposable networks introduce permanence  

For more than a year I’ve been downloading my Snapchat stories each day, then uploading them to Facebook (with Privacy settings at “Just Me”). While I love the concept of disposable media and data impermanence, I also wanted to save a lot of those memories to relive later. Especially of my small kids. Source: Snapchat […]

Read More When disposable networks introduce permanence  

Snapchat second only to Facebook in photo sharing apps

I’ve been a vocal advocate (opposite of critic!) for disposable media apps like Snapchat and Facebook for some time. A recent report from BI Intelligence shows that among the 544 million daily photos uploaded in May 2013, 28 percent of those were Snapchat — beating Instagram and Flickr handily.   As Bob Lefsetz said in […]

Read More Snapchat second only to Facebook in photo sharing apps

The latest in “teens ditching Facebook” research

You would think the track record of social network migration (i.e. users emigrating from Compuserve to AOL, AOL to Friendster, Friendster to MySpace, more recently MySpace to Facebook) would have established a trend of cyclical change which we marketers would anticipate and embrace. But for some reason it seems like our clients and peers are […]

Read More The latest in “teens ditching Facebook” research

Greg Swan on WCCO discussing disposable media

Weber Shandwick’s VP of Interactive Greg Swan tracks social media trends. Even he can’t predict where kids will end up next, but he says parents should still try. It should be not to spy, but to understand the issues their kids face as new apps keep emerging. “There are definitely some apps parents are not […]

Read More Greg Swan on WCCO discussing disposable media
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