Spectacles take SXSW 2017

For more than 20 years the South by Southwest (SXSW) Interactive Festival has catalyzed creativity, technology and innovation for thousands of global attendees each March in Austin, Texas. SXSW was the birthplace of emerging user behaviors like the digital backchannel (Twitter), geolocation wayfinding (Foursquare, now Swarm), group chat (Beluga, now Messenger) and social streaming (Meerkat, […]

More research that demonstrates the power of “dark social” sharing

With the increased focus — and adoption! — of social listening and social media engagement campaigns, it’s critical brands continue to consider dark social sharing behaviors that cannot be accurately tracked or quantified. Seems simple-stupid, but the knee jerk reaction to dismiss email, IM and message boards as old-school communication mediums is more prevalent than […]