A brand replaced its social and search agency with AI and will never go back to humans

Last fall a lingerie retailer replaced its digital agency with an AI platform named “Albert”. The AI was tasked with identifying and then converting high-value audiences across paid search and social media marketing efforts. Albert then autonomously executed their digital marketing efforts using creative and KPIs provided by the brand. The result? This AI approach […]

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Messy Work Spaces Spur Creativity

“Being in a messy room led to something that firms, industries, and societies want more of: creativity,” study researcher Kathleen Vos, a psychological scientist and marketing professor at the University of Minnesota, said in a statement. via Messy Work Spaces Spur Creativity, While Tidy Environments Linked With Healthy Choices.

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