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Last fall a lingerie retailer replaced its digital agency with an AI platform named “Albert”. The AI was tasked with identifying and then converting high-value audiences across paid search and social media marketing efforts. Albert then autonomously executed their digital marketing efforts using creative and KPIs provided by the brand.

The result? This AI approach more than tripled its ROI and increased its customer base by 30%.

Key quote:

“After seeing [Artificial Intelligence] handle our paid search and social media marketing, I would never have a human do this again.”

Source: Why Cosabella replaced its agency with AI and will never go back to humans

So this leaves us with two questions:

  1. Are you experimenting with AI and algorithms to breed efficiencies in your marketing program?
  2. Are the actions and tactics you’re personally doing at-risk to be replaced by AI? And if so, how can you lean more into creative and strategy to be ready when the tech catches up with you?

We live in amazing times.

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