Do not forget that nobody is missing your brand in their feeds in a crisis. Unless you have a reason to post something, it’s okay to pause and stay quiet.
Read More Proactive Communications: Organic Social in a CrisisSee how, interestingly, if you combine information & function & visual form without story, you get “boring”. Something that looks good but isn’t that interesting. Similarly, if you combine visuals, information & story without considering functionality and your goal, you get something useless. Source: What Makes A Good Data Visualization? — Information is Beautiful
Read More Information is Beautiful author on What Makes A Good Data VisualizationWithout a captive audience then, there\’s no such thing as \’advertising\’ any more. Adverts are no longer separate, rarified entities that can be held in higher mystique by ad-land creatives – they\’re just a piece of content that may or may not be found by a consumer seeking to be entertained or informed. And, frankly, […]
Read More Guardian: The existential tension between content marketing and advertisingEvery piece of communication that companies create is potentially an asset that can be shared. Every piece of communication can help dimensionalize a company, further define its brands and tighten bonds with customers. But very few have that kind of macro perspective on and exposure to all the content they produce. At larger companies, which […]
Read More Adweek: Companies Need a Head of Content Strategy, Creation and DistributionPart of my PR News Next presentation last month has been highlighted in this piece on PR News. 1. Possess a comprehensive knowledge of content strategy. According to Swan, more than 90% of marketers believe that content marketing will become more important during the next 12 months. Media operations are should be a management priority, […]
Read More 3 Crucial Communication Skills to Master Today
