Information is Beautiful author on What Makes A Good Data Visualization

See how, interestingly, if you combine information & function & visual form without story, you get “boring”. Something that looks good but isn’t that interesting. Similarly, if you combine visuals, information & story without considering functionality and your goal, you get something useless. Source: What Makes A Good Data Visualization? — Information is Beautiful

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Guardian: The existential tension between content marketing and advertising

Without a captive audience then, there\’s no such thing as \’advertising\’ any more. Adverts are no longer separate, rarified entities that can be held in higher mystique by ad-land creatives – they\’re just a piece of content that may or may not be found by a consumer seeking to be entertained or informed. And, frankly, […]

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Adweek: Companies Need a Head of Content Strategy, Creation and Distribution

Every piece of communication that companies create is potentially an asset that can be shared. Every piece of communication can help dimensionalize a company, further define its brands and tighten bonds with customers. But very few have that kind of macro perspective on and exposure to all the content they produce. At larger companies, which […]

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