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So instead of just seeing your shares in buckets (100 Facebook, 50 Twitter, 30 LinkedIn, etc.) you see exactly how that content spread in a tangled web from it’s original sharer to other channels.

BuzzFeed Just Cracked the Code on How Social Content Spreads, and It’s a Big Deal.

See also:
Introducing Pound: Process for Optimizing and Understanding Network Diffusion


“Life is tricky because it happens once and there’s no opportunity for A/B testing.”

– Jonah Peretti, Buzzfeed

via BuzzFeed’s Jonah Peretti Goes Long — Medium.

No focus groups either (well, usually)