Budweiser’s Tweet-Powered Knitbot Campaign, another great example of social media participation unlocking IRL experiences

Social media participation campaigns that trigger a real-world outcome are extremely compelling in world of disposal likes, retweets and video views. Although it’s downright impossible to connect wearing a holiday sweater with being a designated driver, this new phygital campaign from Budweiser (client) is the latest real-world extension of social participation. Building on new holiday […]

Read More Budweiser’s Tweet-Powered Knitbot Campaign, another great example of social media participation unlocking IRL experiences