Social Pulse, Week of 6-3

Animals appear in real life with new Google Lens feature in Safari: Try this right now! If you have a newer iPhone, open Safari, Google “horse” and click on “Meet a life-sized horse up close” then “AR.” Read my full blog post about this technology and the implications for marketers here. AirDrop Culture: Has anyone […]

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Augmented Reality coming to art galleries – whether they like it or not

There is a digital layer on the entire physical world that can be unlocked with our phones. It’s called Augmented Reality, which is a techie name but pretty self-explanatory. We’re just starting to explore the value, good and ugly from this technology. This fall we saw Jeff Koons’ “Balloon Dog” targeted with AR graffiti in […]

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Weekly Social Pulse, Week of 2/26

I Ain’t Afraid of No (Augmented Reality) Ghosts: A short demo of the game Ghostbusters World was showcased at Mobile World Congress this week, showing attendees a preview of the new game built on Google’s new ARCore platform. The Pokemon Go augmented reality treasure hunt phenomenon will soon be tested with some new games like Ghostbusters coming […]

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Augmented Reality will radically change how we experience (and create) art

I believe experiencing augmented reality in the real world fundamentally rewires your brain. If you haven’t yet played Pokemon Go!, you need to. If you haven’t experimented with Snapchat’s World Lenses, you need to. If you haven’t tested the Microsoft Hololens and solved a mystery in your living room, you need to. Focusing too hard […]

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