A brand replaced its social and search agency with AI and will never go back to humans

Last fall a lingerie retailer replaced its digital agency with an AI platform named “Albert”. The AI was tasked with identifying and then converting high-value audiences across paid search and social media marketing efforts. Albert then autonomously executed their digital marketing efforts using creative and KPIs provided by the brand. The result? This AI approach […]

Read More A brand replaced its social and search agency with AI and will never go back to humans