Holographic Storytelling: The Floor is Lava

(cross-posted from space150’s blog) Dating back to 2010 and our Forever 21 AR Billboard in Times Square, we’ve been excited about the prospect of augmented reality (AR) for space150 clients. At that time, we had to hack together military facial recognition software to bridge the physical-to-digital divide. But today, PokemonGo has helped bring AR utility to the masses — unlocking […]

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Post-Pokemon Go’s Black Swan moment, of course Apple CEO Tim Cook is pushing Augmented Reality over Virtual Reality

I did three interviews about Pokemon Go this summer, and in each interview I talked at-length about the “Black Swan” moment that was occurring with augmented reality’s (AR) rapid adoption and awareness. None of those quotes made it into the coverage, which honestly kind of bummed me out. However, we’re already seeing Pokemon Go’s impact […]

Read More Post-Pokemon Go’s Black Swan moment, of course Apple CEO Tim Cook is pushing Augmented Reality over Virtual Reality